Dev Surti Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Gurugram, Haryana, India

Product Owner for 2 web-based SaaS products:- B2B Multi-entity Loan Origination system supporting fast growing lending business of its entities (Monthly loan volume growth of ~35%)- B2C Multi-entity Customer Self-servicing module supporting various flows & actions around limit management & disbursals- Creation & execution of Product Strategy to meet company’s vision of becoming a Tech-Enabled Lender- Owning & executing the Product Roadmap to achieve success KPIs: Faster loan processing, Healthier loan book & Improve Product NPS- Core Product Management activities- Track User behaviour using GA, GTM & Fullstory to identify improvement areas & bugs- Run A/B tests to optimize time spent for completion of certain flows & ultimately improve user experience

Gurgaon, India

Product Owner of Finansme, the back-end web-based Loan Origination Application for the lending arms of Power2SME - Gather new product requirements & enhancements via market & competitor analysis and customer & user interviews- Roadmap Management & Product Backlog grooming for feature prioritization- Creation of Product requirement & design documents, agile user stories, wireframes & build business cases- Lead all scrum ceremonies (daily scrum meeting, sprint planning, demo & retro) during the sprints to ensure smooth release burndown- Work closely with development teams to explain the requirements and manage rollout of all product requirements- Preparation of release notes & product demo to user teams post release- Responsible for tracking user behaviour via tools like Google Analytics, Google Tag Manager & Hotjar and optimizing features to improve User Experience- Analyze effectiveness of current features and define ways to improve them to reduce failure rates, increase usage and improve business ROI

Gurgaon, India

- Functional requirement gathering via primary & secondary market research including market trends analysis, competitor mapping & regulatory environment study- Continuous customer & partner interaction to envision new products, understand customer needs & gather feedback on existing product features- Creation of Product requirement documents, agile stories (functional specs) & wireframes for new features and liaison with tech & design teams to ensure feature development & deployment

Noida Area, India

Product Management- Gather new product requirements via market & competitor analysis- Feature prioritization, Product Backlog Grooming & Roadmap management for Loan Origination module- Functional specs writing (user stories) with detailed scenarios & acceptance criteria- Work closely with development teams to explain the requirements and manage rollout of all product requirements - Define requirements for Minimum Viable Product (MVP) for penetration into green-field markets- Create custom solutions for customer’s specific/regional requirements- Identify strategic partners and oversee integration with third party products to fulfil regional requirements- Generating Thought Leadership content for product evangelism (collaterals, case studies, whitepapers & blogs)- GTM strategy (Segmenting & Positioning) formulation for current & upcoming global releases (mainly for EU market)Strategic Initiatives- Identifying & creating alliances with technology & channel partners- Persona-based Marketing via storyboarding scenarios to drive innovation in customer demos- Creation of Account value deck creations to identify sales opportunities - Creation of a Product Return on Investment (ROI) calculator for Management reportingProduct Marketing- Content Generation - Whitepaper, blogs, thought articles, etc.- Designing of case studies on incumbent implementationsAchievements:- Awarded Highest Rating (5 stars) for 2 consecutive years (2014 & 2015) in the Outbound Product Management team- Awarded Stellar Performance award for formulating GTM strategy for market entry in the US region- Awarded Nucliete of the Month award and High flyer badge for showcasing high result orientation and commitment

Noida

• Analysis of market trends, consumer behavior & regulatory environment via primary and secondary market research to create Market Understanding Documents (MUD) and Market Requirement Documents (MRD)• Formulating, owning & executing Go-to-Market (GTM) strategy for market entry and penetration in the US & Europe (active sales pipeline of approx. $10 million)• Identification of target segments and Product positioning• Identifying partners and creating business case to drive alliance strategy• Product marketing via product collateral content creation, content writing for e-mail campaigns, whitepapers & customer blogs• Lead Generation via ATL activities like mass mailer campaigns and BTL activities like events, focused email campaigns, webinars and roadshows• Enablement of Global Sales & Pre-Sales teams by creating & socializing product strategy documents & collaterals during “Build Stage” of Product Lifecycle Management (PLM) process (Part of the team driving the process)

New Delhi Area, India

• Analysed the financial results of DSCL Sugar and its major competitors to draw a comparative analysis and understood the developmental areas for DSCL Sugar• Understood the strategies adopted by the sugar companies to diversify into non-sugar businesses • Prepared a process documentation report detailing the measurement systems used for measuring efficiency parameters at the sugar units and identified gaps in the existing processes

Ahmedabad Area, India

• Responsible for erection and commissioning of 20 TPH Boiler• Ensured sustained supply of power and steam as per the varying demand from the production department• Led a team of 4 field operators

Gujarat

Project Management and Execution:• Responsible for erection and commissioning of ElectroStatic Precipitator (ESP) at 1200 MW Power Project• Managed successfully material, manpower and equipment on site• Supervised erection and fabrication work on site

Master Of Business Administration (Mba), Finance & Operations

Activities and Societies: • Event Head, Optumiz, Operations Cell, 2013-14 • TEDxNMIMS committee member, 2013-14

Bachelor Of Technology (B.Tech.), Mechanical Engineering