Dev Surti
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Dev Surti Email & Phone Number

Associate Director - Product Management at LeadSquared
Location: Mumbai, Maharashtra, India 11 work roles 2 schools
1 work email found @leadsquared.com LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

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Current company
Role
Associate Director - Product Management
Location
Mumbai, Maharashtra, India
Company size

Who is Dev Surti? Overview

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Quick answer

Dev Surti is listed as Associate Director - Product Management at LeadSquared, a company with 1165 employees, based in Mumbai, Maharashtra, India. AeroLeads shows a work email signal at leadsquared.com and a matched LinkedIn profile for Dev Surti.

Dev Surti previously worked as Group Product Manager at Leadsquared and Senior Product Manager at Leadsquared. Dev Surti holds Master Of Business Administration (Mba), Finance & Operations from Narsee Monjee Institute Of Management Studies.

Company email context

Email format at LeadSquared

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{first}.{last}@leadsquared.com
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Profile bio

About Dev Surti

Currently leading the Financial Services Product stack at Leadsquared, building SaaS based products that help customers achieve excellence in their Sales and Lending life cycles.I have experience in both building products from scratch - shaping the scope and defining the focus - to drive my companies' vision and enhancing already successful products, contributing in making them truly world class. Key skills include User Interviews, Product Strategy creation, Market research, Product/UX design, Requirement Gathering, Understanding problems and defining product requirements & features to address them, Product Roadmap management, A/B Testing, Go-to-Market (GTM) strategy creation & execution, Product Marketing, Competitor analysis and Product evangelism.Result-oriented, Collaborative and Motivated by nature, I believe in taking responsibilities & initiatives and seeing them through with high commitment. Education: MBA from NMIMS Mumbai, with specialization in Finance & Operations (2012-14)B.Tech in Mechanical Engineering from Nirma Institute of Technology, Ahmedabad (2005-09)

Listed skills include Engineering, Team Management, Six Sigma, Product Development, and 12 others.

Current workplace

Dev Surti's current company

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LeadSquared
Leadsquared
Associate Director - Product Management
Mumbai, MH, IN
Website
Employees
1165
AeroLeads page
11 roles

Dev Surti work experience

A career timeline built from the work history available for this profile.

Associate Director - Product Management

Mumbai, MH, IN

Group Product Manager

Current

Mumbai, Maharashtra, India

Apr 2024 - Present

Senior Product Manager

Mumbai, Maharashtra, India

Mar 2022 - May 2024

Senior Product Manager

Gurugram, Haryana, India

Product Owner for 2 web-based SaaS products:- B2B Multi-entity Loan Origination system supporting fast growing lending business of its entities (Monthly loan volume growth of ~35%)- B2C Multi-entity Customer Self-servicing module supporting various flows & actions around limit management & disbursals- Creation & execution of Product Strategy to meet.

Jun 2021 - Feb 2022

Product Manager

Gurgaon, India

Product Owner of Finansme, the back-end web-based Loan Origination Application for the lending arms of Power2SME - Gather new product requirements & enhancements via market & competitor analysis and customer & user interviews- Roadmap Management & Product Backlog grooming for feature prioritization- Creation of Product requirement & design documents, agile.

Mar 2019 - May 2021

Product Manager

Mode - Mobile Decisioning Holdings Ltd

Gurgaon, India

- Functional requirement gathering via primary & secondary market research including market trends analysis, competitor mapping & regulatory environment study- Continuous customer & partner interaction to envision new products, understand customer needs & gather feedback on existing product features- Creation of Product requirement documents, agile stories.

Oct 2018 - Feb 2019

Product Manager

Noida Area, India

Product Management- Gather new product requirements via market & competitor analysis- Feature prioritization, Product Backlog Grooming & Roadmap management for Loan Origination module- Functional specs writing (user stories) with detailed scenarios & acceptance criteria- Work closely with development teams to explain the requirements and manage rollout of.

Jul 2015 - Sep 2018

Product Analyst

Noida

  • Analysis of market trends, consumer behavior & regulatory environment via primary and secondary market research to create Market Understanding Documents (MUD) and Market Requirement Documents (MRD)
  • Formulating, owning & executing Go-to-Market (GTM) strategy for market entry and penetration in the US & Europe (active sales pipeline of approx. $10 million)
  • Identification of target segments and Product positioning
  • Identifying partners and creating business case to drive alliance strategy
  • Product marketing via product collateral content creation, content writing for e-mail campaigns, whitepapers & customer blogs
  • Lead Generation via ATL activities like mass mailer campaigns and BTL activities like events, focused email campaigns, webinars and roadshows
May 2014 - Jun 2015

Management Intern

Dcm Shriram Consolidated Ltd.

New Delhi Area, India

  • Analysed the financial results of DSCL Sugar and its major competitors to draw a comparative analysis and understood the developmental areas for DSCL Sugar
  • Understood the strategies adopted by the sugar companies to diversify into non-sugar businesses
  • Prepared a process documentation report detailing the measurement systems used for measuring efficiency parameters at the sugar units and identified gaps in the existing processes
Apr 2013 - Jun 2013

Engineering Manager

Ahmedabad Area, India

  • Responsible for erection and commissioning of 20 TPH Boiler
  • Ensured sustained supply of power and steam as per the varying demand from the production department
  • Led a team of 4 field operators
Feb 2011 - Apr 2012

Assistant Manager

Gujarat

  • Project Management and Execution:
  • Responsible for erection and commissioning of ElectroStatic Precipitator (ESP) at 1200 MW Power Project
  • Managed successfully material, manpower and equipment on site
  • Supervised erection and fabrication work on site
Jul 2009 - Sep 2010
Team & coworkers

Colleagues at LeadSquared

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2 education records

Dev Surti education

Master Of Business Administration (Mba), Finance & Operations

Activities and Societies: • Event Head, Optumiz, Operations Cell, 2013-14 • TEDxNMIMS committee member, 2013-14

FAQ

Frequently asked questions about Dev Surti

Quick answers generated from the profile data available on this page.

What company does Dev Surti work for?

Dev Surti works for LeadSquared.

What is Dev Surti's role at LeadSquared?

Dev Surti is listed as Associate Director - Product Management at LeadSquared.

What is Dev Surti's email address?

AeroLeads has found 1 work email signal at @leadsquared.com for Dev Surti at LeadSquared.

Where is Dev Surti based?

Dev Surti is based in Mumbai, Maharashtra, India while working with LeadSquared.

What companies has Dev Surti worked for?

Dev Surti has worked for Leadsquared, Power2Sme, Mode - Mobile Decisioning Holdings Ltd, Nucleus Software, and Dcm Shriram Consolidated Ltd..

Who are Dev Surti's colleagues at LeadSquared?

Dev Surti's colleagues at LeadSquared include Tamim Islam, Abhilash Krishnan G, Arnav Kumar Attri, Mrinalini Khanna, and Devon Kenneth.

How can I contact Dev Surti?

You can use AeroLeads to view verified contact signals for Dev Surti at LeadSquared, including work email, phone, and LinkedIn data when available.

What schools did Dev Surti attend?

Dev Surti holds Master Of Business Administration (Mba), Finance & Operations from Narsee Monjee Institute Of Management Studies.

What skills is Dev Surti known for?

Dev Surti is listed with skills including Engineering, Team Management, Six Sigma, Product Development, Manufacturing, Pro Engineer, Ms Project, and Requirements Analysis.

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