Friends In Reality is a forward-thinking digital entertainment company that represents the world's top content creators while delivering tailored marketing solutions for global music entities and brands. Established in 2024, we have positioned ourselves as industry leaders in fostering organic growth and engagement among key demographics. Our innovative strategies empower creators to thrive in the evolving digital landscape.

The Fuel Injector specializes in developing and executing customized digital talent management strategies. We work closely with a diverse range of content creators to create compelling multi-platform content that enhances audience engagement and brand recognition. Our data-driven offerings encompass talent development and strategic growth strategies to maximize visibility and impact.Aside from digital talent management, we collaborate with major record labels and select independent artists to promote new music, leveraging our expertise in talent management to curate viral activations and trends within our digital roster. Our content and activations have received international recognition for effectively pairing the right artists with the right digital talent, showcasing our thought leadership in the industry. As a result, our insights have been featured in prominent publications such as Rolling Stone, Complex, Pitchfork, and BuzzFeed News.

• Led key projects in developing comprehensive marketing plans for Arista Records' artists, conducting thorough research on comparable artists, crafting pitch documents, and presenting branding strategies to the marketing team.• Played a pivotal role in shaping Arista Records' TikTok strategy and implementing innovative marketing approaches.• Collected and analyzed data to create press releases and update individual artist one-sheets for marketing presentations during weekly A&R meetings, actively contributing insights during these discussions.• Conducted data analysis on industry trends using software tools such as Nielsen and Chartmetric to inform marketing strategies.• Collaborated with the Director of Digital Marketing and VP of Marketing to develop artist rollout timelines and formulate marketing plans for upcoming album and single releases.

An intensive 10-week, project-based program focused on market analytics, research, and preparation for a career as a Financial Advisor.• Collaborated with the host Financial Advisor and Branch Office Administrator on seminar planning, marketing initiatives, and client service support as allowable.• Completed three intern projects and developed a comprehensive marketing plan, gaining valuable career insights.• Shadowed Financial Advisors in Queens and Brooklyn, broadening my understanding of diverse markets.• Engaged with both prospective and existing clients to enhance their experience and support the Edward Jones client relationship model.• Assisted the host Financial Advisor with the development of the 2018 marketing budget and strategic planning.• Conducted market research for CPAs, estate attorneys, and divorce attorneys.• Organized and coordinated a client appreciation dinner seminar at a high-end Italian restaurant for the Financial Advisor’s clients.

• Developed and executed digital marketing strategies focused on driving traffic, engagement, and conversions through SEO, email marketing, social advertising, and influencer outreach.• Managed social media accounts for brands such as The Perfect Sculpt, GOATcase, and Twiddle Cube, ensuring consistent growth and brand visibility.• Handled administrative tasks, while also overseeing direct client communication and negotiations to maintain strong business relationships.

• Led digital marketing initiatives for globally recognized DJ Party Favor, driving engagement and audience growth across various platforms.• Managed a range of administrative tasks, including developing Excel spreadsheets, pitch decks, creative marketing materials, and PowerPoint presentations. Additionally, conducted in-depth analytical reports on merchandise sales and inventory management.