A sensitivity to language — Nailing down exactly why a particular word does or doesn't work in a particular setting necessitates thinking critically about, and ultimately embodying, the perspective of the target audience. This is the key to being an effective messaging strategist, which is, at heart, what drives conversion.Roles and Responsibilities: — Developing social media marketing strategy for our clients — Researching and reviewing content strategy (Campaigns, Newsletters, Proposals, Website content) — SEO and keyword research

There is very little room for mistake when you work in an industry where millions of dollars could change hands in a fraction of a second based on a hunch. Every piece of content published, whether on the site, or the newsletters or other marketing materials had to be reviewed multiple times, not just for informational accuracy, but for spelling, grammar and tonality as well. Roles and Responsibilities: — Optimizing content based on SEO practices for multiple platforms. — Working with the design team to create infographics to be included in collaterals. — Content syndication for various platforms as part of promotional activities. — Editing and proofreading web content pieces while adhering to the mass-media communication ethics.

When it comes to eLearning two things are true. One is that over 85% of students abandon their online courses after sign-up. The second thing we know to be true is that people are more likely to learn and retain information when they are looking for specific answers to a question. Managing content for one of the best eLearning programmes for lawyers entailed addressing these two problems in depth.Roles and Responsibilities — Developing marketing collaterals — Organizing content for an optimal learning experience — Working with designers, analysts, and DevOps to continuous improve the learning experience — A/B testing new design/experience strategies — Reviewing content for language and clarity