Brand Platform Consultant I
Spearheaded influencer marketing campaigns, managing a $50,000 monthly budget and achieving approximately 3x ROI.Engaged with 100-150 influencers monthly, conducting outreach and negotiations to ensure successful campaign execution.Reviewed and approved social marketing campaigns, focusing on customer acquisition and retention strategies.Maintained and updated campaign tracking and reporting documents, regularly measuring and reporting on ROI.Collaborated with cross-functional teams to create innovative marketing and communication strategies.Kept abreast of marketing trends, social platforms, and FTC guidelines for sponsored content to ensure compliance and effectiveness.