Manage and execute paid/earned digital strategies for multiple D2C apparel, and CPG brands.Designing business processes to streamline marketing functions in multiple functional areas.Grow and manage clients social platforms, and web/commerce platforms on Shopify.Secure content placement with influencers and content creators.Analyze data to lead strategy and optimize decision making.Collaborate with clients partners and stakeholders for partnership marketing campaigns.Skills: Digital marketing, eCommerce management, Paid & earned media, Project management, and Client management.

Head of Marketing & Brand for Kappa in Canadian territorySpearheaded digital strategy, social media, paid social, SMS, e-mail, and e-com marketing for our whole portfolio - DTC revenue grew 11X nationally in 2019, with a 140%+ increase in 2020 in spite of COVID.Created brand partnerships with influencers, athletes, and celebrities driving 10-20 million views/impressions in Canada per quarter through holistic and authentic content.Oversaw and managed marketing budgets in the millions across all forms of marketingProduced and collaborated on experiential activations with TIFF, FVDED In the Park, Breakout Festival, and more.Oversaw and managed in store sell through strategies with retail partners such as Footlocker, Simons, Boathouse, etc . Q3 of 2019 saw a record setting growth in sell through for Kappa CanadaDirected major retailer relationships and digital campaigns with Footlocker, Nordstrom, Boathouse, Simons, and more. All co-op campaigns averaged 500% ROA across all campaigns.Led and optimized ecommerce SOP, and Shopify platform leading to a sub 5% average return rate, 120% increase in AOV, 60%and 160% increase in returning customers.Developed, and managed an online customer service team dedicated to online chat queries. This lead to the channel increasing profitability by 300% and increasing retention.Skills: Digital Marketing, eCommerce Management, Paid & Earned Media, Partnership Marketing, Influencer Marketing, CRM, and Team Leadership.

Marketing Director for Kappa and K-Way in United StatesCreated and executed DTC program quickly driving a 400% increase in online sales within first 3 monthsLed brand partnerships with celebrities, athletes, and influencers driving immediate growth in new consumers and revenue.Produced and collaborated on experiential activations with Complexcon, Art Basel, Disney, Gumball 3000 etc.Directed major retailer relationships and campaigns with Pacsun, Nordstrom, Champs, Shoe Palace, Disney and more.Redeveloped front end Shopify site, and DTC platforms to increase revenue, AOV, returning customers, and decreasing bounce rate.Produced editorial and digital content for seasonal launches, web, social platforms, instore POP and our product catalogue.Managed PR directives that garnered mentions in GQ, Complex, Nylon, Forbes, High Snobiety, and more.Skills: Brand Marketing, PR, Paid & Earned Media, Partnership Marketing, Influencer Marketing, Experiential & Events, and Team Leadership.

Drove high level digital strategy for brands in entertainment, music, clothing, and CPG.Specialized in producing paid and earned media campaigns, influencer marketing, web & ecom development, and content for our clients. Executed over 5 million in spend across paid social, and programmatic. Led, produced, and executed collateral, and creative direction.Oversaw, and led our web team to create successful web apps & E-Com platforms for Big Brother Big Sister LA, Mad Decent Block Party, Circus Records, etc.Led the client acquisition and management from pitch to close.Produced and executed experiential events for Bacardi, CTRL Collective, Jack Daniels, and more.Skills: Digital Strategy, eCommerce Management, Paid & Earned Media, Content Strategy, and Client Acquisition.

Spearheaded and produced business panel series for Jack Daniels and Launch Party.Acquired and coordinated speakers from Conde Naste, Vayner Media, Paradigm Talent Agency, V-Moda, and more.Marketed the event series to full occupancy and success at every single event.Conceptualized and oversaw all key media for roll outs.Produced all assets and elements to the physical presentation from staff, venue, activations, and supplies.Acted as host and moderator to the audience and panelists.

Led and executed overall brand, release schedules, and touring strategy for artists like Mt.Eden (Ultra/Sony), Stooki Sound (Mad Decent), tyDi (Universal), and VenessaMichaels.Signed artists to major agencies for touring representation such as United Talent Agency, Paradigm Talent Agency, William Morris-Endeavor, and Primary Talent (UK)Pitched, and signed music to labels like Warner Music, Sony Music, Ultra Music, Dim Mak, Mad Decent, and others.Oversaw and resourced creative for releases, touring collateral, press, and merchStrategized, and executed social, digital, E-Com, and traditional marketing strategies that supported world tours, merchandise roll outs, music sales, and brand growth. This included PR mentions from Billboard, Forbes, The Fader, and Complex.Produced activations and consumer studies for Burger King (Southwest Line) and K-Swiss Footwear (50th Anniversary at SXSW)Tens of thousands of tickets across North America, Europe, Australia, New Zealand, China, Japan, and South Korea

I spent two years freelance at DJ Mag and Vibe Magazine. During that time I wrote full feature op-eds, interviews, music reviews, and worked with artists from across all genres in digital and print issues.

Produced 200 person to 15,000 persons scale music events in Southeast Michigan, and Northwest Ohio.Worked with talent agencies such as WME, APA, CAA, and The Agency Group to obtain headlining talent.Managed and led all print, social, e-mail, and digital marketing to sell tens of thousands of tickets during this time period.Staffed and managed promotional teams, stage teams, security teams, and A/V.Designed all promotional period for events such as flyers, tickets, and in venue promotional materials.