Devan Welch Email & Phone Number

New York, NY, US

Los Angeles Metropolitan Area

Manage and execute paid/earned digital strategies for multiple D2C apparel, and CPG brands.Designing business processes to streamline marketing functions in multiple functional areas.Grow and manage clients social platforms, and web/commerce platforms on Shopify.Secure content placement with influencers and content creators.Analyze data to lead strategy.

Los Angeles Metropolitan Area

Greater Los Angeles Area

Head of Marketing & Brand for Kappa in Canadian territorySpearheaded digital strategy, social media, paid social, SMS, e-mail, and e-com marketing for our whole portfolio - DTC revenue grew 11X nationally in 2019, with a 140%+ increase in 2020 in spite of COVID.Created brand partnerships with influencers, athletes, and celebrities driving 10-20 million.

Greater Los Angeles Area

Marketing Director for Kappa and K-Way in United StatesCreated and executed DTC program quickly driving a 400% increase in online sales within first 3 monthsLed brand partnerships with celebrities, athletes, and influencers driving immediate growth in new consumers and revenue.Produced and collaborated on experiential activations with Complexcon, Art.

Greater Los Angeles Area

Drove high level digital strategy for brands in entertainment, music, clothing, and CPG.Specialized in producing paid and earned media campaigns, influencer marketing, web & ecom development, and content for our clients. Executed over 5 million in spend across paid social, and programmatic. Led, produced, and executed collateral, and creative.

Greater Los Angeles Area

Spearheaded and produced business panel series for Jack Daniels and Launch Party.Acquired and coordinated speakers from Conde Naste, Vayner Media, Paradigm Talent Agency, V-Moda, and more.Marketed the event series to full occupancy and success at every single event.Conceptualized and oversaw all key media for roll outs.Produced all assets and elements to.

Led and executed overall brand, release schedules, and touring strategy for artists like Mt.Eden (Ultra/Sony), Stooki Sound (Mad Decent), tyDi (Universal), and VenessaMichaels.Signed artists to major agencies for touring representation such as United Talent Agency, Paradigm Talent Agency, William Morris-Endeavor, and Primary Talent (UK)Pitched, and signed.

Greater Los Angeles Area

I spent two years freelance at DJ Mag and Vibe Magazine. During that time I wrote full feature op-eds, interviews, music reviews, and worked with artists from across all genres in digital and print issues.

Toledo, Ohio Metropolitan Area

Produced 200 person to 15,000 persons scale music events in Southeast Michigan, and Northwest Ohio.Worked with talent agencies such as WME, APA, CAA, and The Agency Group to obtain headlining talent.Managed and led all print, social, e-mail, and digital marketing to sell tens of thousands of tickets during this time period.Staffed and managed promotional.