TRAFFIC GROWTH & AI-BASED CONTENT GENERATION- Conceptualized and implemented an AI-based content generation engine, driving 25% of monthly traffic with AI-generated content (1M pageviews/month).- Led a team of prompt engineers to optimize topic selection, resulting in top-performing AI-generated stories each month.- Developed trackers, scrapers, and a mobile app to streamline news discovery and content publishing.

SUBSCRIBER ACQUISITION- Grew YourStory’s email subscriber base from 3.5M to 5.5M, acquiring 2M subscribers from 7,000 companies nationwide.- Scaled email acquisition from 1,000 to 15,000 per day.- Developed and implemented a LinkedIn scraping strategy to mine work email IDs, reducing cost per email ID to 1 INR (vs. industry rate of 40-60 INR).- Enhanced email newsletter open rates from 16% to 34%, driving a significant increase in newsletter sales.USER ENRICHMENT & PROFILING- Built a system linking email IDs with LinkedIn profiles, enriching 500,000+ email IDs and enabling precise audience segmentation for targeted marketing.- Utilized audience insights to improve business decisions, contributing to every sales deck and strategy to date.

Played a crucial role in understanding and optimizing user behavior by instrumenting user activity events on the YourStory and PixStory mobile apps. Through the creation of live Data Studio dashboards, I provided real-time insights into user interactions, which allowed us to track the user journey in detail. These insights led to strategic changes in the apps, including adding, removing, replacing, and rearranging features to enhance the user experience. My work ensured that our product development was data-driven and closely aligned with user needs, resulting in more effective and engaging platforms.

Organized and conducted a need based assessment survey among 300 households of Parwada district for the roll-out of the National Optic Fiber Network to serve as a caseAnalyzed the feedback to resolve the needs of the population, established the steps to be taken and reported them to the government