• Serve as a point person between the marketing team and the CEO as well as offer training and guidance.• Managing the marketing budget, entire brand management, product management, product marketing, promotions, build marketing strategy, drive customer research and ROI optimization.

• Works with the Executive Management team to define the corporate e-commerce strategy.• Works with the Business Units to improve, develop and advocate new promotional opportunities for Equal's products and services.• Develops business plan and annual budget for e-commerce function. Supervises development efforts including content design and update.• Oversees the day-to-day e-commerce operations, maintenance, and performance measurement of the company web site (internet and intranet.).• Devise Sales strategies with the goal of increasing points of distribution, product positioning, consumer awareness, trial, conversion and ultimately user acquisition.• Track, forecast and translate reports to measure ROI.• Responsible for online product merchandising, site optimisation, and daily communications with developer for ongoing projects to help improve site experience and roll out new features.• Work with Design and Sales team to generate compelling onsite content as well as digital marketing content. Manage all digital marketing programs.

• E-Commerce marketing strategy• Commission competitor analysis reports.• Evaluate market research to identify key online markets.• Determine the most effective e-commerce implementation methods.• Oversee execution of search engine marketing techniques.• Monitor the performance of e-commerce set-ups.• Supervise marketing team activities.