Devanathan Ramesh Email & Phone Number

Barking, Gb

Paddington, England, United Kingdom

▪ Increased B2B audience engagement by 20% in opens and 50% in CTR through strategic planning, execution, and optimisation of weekly bulletins and monthly resources emails.▪ Developed engaging content for B2B emailers with responsive HTML templates, incorporating gamification elements to further boost user engagement.▪ Streamlined SOLUS emailer delivery through efficient vendor management.

Chennai, Tamil Nadu, India

▪ Spearheaded digital transformation for Investment, General Insurance, and Life Insurance products, resulting in: (1) Increased revenue by 200% for Fixed Deposits (Investment) while maintaining low acquisition costs. (2) Consistent target achievement for Car Insurance (General Insurance) with efficient acquisition costs. (3) 50% improvement in conversion rate for Life Insurance via dormant lead reactivation.▪ Orchestrated omni-channel marketing automation journey with real-time event triggers and optimised user journeys through A/B and multivariate testing to drive conversions and enhance overall customer experience.▪ Created sales forecasts through trend analysis and KPI-driven reports.▪ Designed a high-performing WhatsApp Chatbot for Car Insurance, resulting in 25% increase in engagement and a conversion spike.▪ Reduced user drop-off rate by 30%, enabling OTP verification bypass.

Chennai, Tamil Nadu, India

• Designed responsive HTML templates for the email creatives.• Handled the omni-channel marketing automation initiatives for Referrals (Credit Card, Business Loan, Personal Loan), Credit Improvement Services (CIS), Account Resolution Services (ARS), Credit Health Report (CHR), Build your score (BYS), Insurance in less than a year.• Consistent monitoring and optimisation of automation journeys using tools like Netcore and Sinch, resulted in a 50% boost in email open rate, a 25% rise in SMS click rate, and a 35% increase in IVR answer rate, all of which improved the customer engagement.• Optimised user journey in Marketing Automation and Bulk campaigns for a better customer engagement thereby increasing the sales.• Introduced dynamic variables in IVR calls that reduced the need to create multiple campaigns for different lenders.• Promoted to Lead CRM Specialist from CRM Executive within 6 months of tenure.• Managed a team of 5 members in creating effective campaigns with high accuracy while consistently meeting firm deadlines and budgetary requirements.• Played a key role in vendor management which includes identification, cost analysis, negotiation & evaluation. Reduced marketing spends by 60% through strategic vendor onboarding, without compromising quality.• Coordinated with cross-functional team and the vendors for automating the daily MIS across all the channels.

Chennai, India

• Deployed & Optimised email campaigns using ESPs like Bronto, Campaigner and Keap. • Implemented A/B testing to increase lead engagement• Responsible for campaigns to be sent in proper email template without violating CAN-SPAM act• Developed campaign strategy to improve campaign deliverability• Built automation workflows in ESPs such as Bronto and Keap (Infusionsoft) for 1st party data• Assessed the performance of a fresh data obtained from data brokers (3rd party data) through bulk email campaigns containing 80% old data and 20% new data.• Generated campaign performance reports meeting the Target KPI metrics

Chennai, Tamil Nadu, India

Handled Technical Support In-Bound calls from US and Solve issues related to Internet, and home phones for the client - Bell Canada

Tidel Park, Taramani

Bachelor Of Engineering - Be, Computer Science

Computer Science