Devang Prasad Email & Phone Number

Copenhagen, DK

København, Capital Region, Denmark

Leading a team of 3 Digital PR executives for our group’s link building effortsCoordinate content production and outreach for targeted marketsBuild, expand and maintain relationships with journalists working on different beats such as sports, entertainment etc.Collaborate with different stakeholders, including ex-athletes, internal brand owners and more to.

København, Capital Region, Denmark

• Spearhead link-building outreach for multiple brand and commercial sites across different geographies and sports
• Produce content – influencer and data-driven – geared for link building
• Built a contact list of over 600 sports journalists in different markets
• Developed and maintain relations with sports journalists to maximize link building
• Collaborate with different stakeholders, including ex-athletes, internal brand owners and more to optimize content production
• Utilize AHRefs, Meltwater and Muckrack for outreach and link monitoring

Copenhagen Metropolitan Area

• Collaborate with Hello Retail's partners for marketing activities
• Organize webinars with partners as thought leadership activities in the e-commerce sphere
• Frame content for joint case studies with Hello Retail and its clients in order to promote our products
• Send out product newsletters to agency partners on a weekly basis
• Set up and track KPIs for partner marketing activities
• Assist in lead generation for US market through email automation, resulting in 10 new clients

Bengaluru, Karnataka, India

• Led the Content Business side of the group for both B2C and B2B verticals
• Formulated content strategy across different products in the company’s portfolios – B2C and B2B products.
• Conceptualized and delivered, by working across departments, new sports games, dashboards and data visualization widgets and custom-made apps/websites
• Directly involved in creating, customizing and selling products to clients that helped the firm earn over $500K in revenue
• Created over 300 different kinds of content (longform, short-form, prediction data, quizzes and more) on the NBA, Football, Cricket, NFL, Tennis and more sports
• Assisted the firm in business development helping it partner with NBA and NFL teams as well as Telcos and other service providers for multiple sports related projects

Bengaluru Area, India

• As Community Manager, I’m responsible for the company’s event announcements, communication and marketing efforts.
• Utilized Mailchimp for creating and sending event details to the service members and potential members.
• Drafted and released promotional offers to increase subscriptions. Helped in increasing subscriptions by 20%.
• Managing the social media pages for the company, and regularly creating and posting content.
• Addressing and resolving queries and serving as link between tech team and subscribers.
• Framed and sent surveys to collect data on Floh events, and implemented solutions to improve event experience for service users.

Berkeley, CA

• As Web Producer, managed and published the sports desk's content on the website and social media pages on a daily basis
• Improved daily traffic on the website, achieving a 7x increase in the numbers
• Covered basketball, tennis, beach volleyball and women's soccer.
• Wrote previews and recaps for matches played by the teams
• Analysed playing styles as well as compare head to head and overall records of Cal and its opponents.

• Consulting Manchester United on utilizing their digital presence to increase commercial activity.
• Worked on developing mobile app for the club. Researched products of more than 20 sports organizations to suggest features & content for the app.
• Analyzed the app’s accessibility standards & suggested improvements for the same.
• Worked on integrating the Match Day stadium experience in Old Trafford, on the mobile app.
• Formulated a strategy to use the app & social media to increase customer interaction & service.

New Delhi Area, India

• Worked on a new venture by Snapdeal, called Shopo. It is a mobile app which serves as a commission free marketplace for customers to buy as well as sell products.
• Worked on the creation of marketing campaigns on social media outlets such as Facebook, Twitter etc.
• Researched marketing tactics of other startups in India and formulated a marketing strategy for Shopo
• Additional responsibilities also include image processing and enhancement for the mobile app, creating curated collections, managing listing data, and monitoring the items listed on the app.

Pune Area, India

• Researched on marketing trends in the field of general insurance in India. Focused specifically on effect of social media marketing.
• Worked with the insurance agents of the sales team and assisted them in selling over 20 insurance schemes to customers.
• Worked on analyzing the marketing strategies of the competitors in the insurance business.
• Assisted in the set up of “Virtual Office”, a new mobile application helpful in facilitating the sales of insurance schemes to customers.

Master Of Business Administration - Mba

Bachelor Of Arts (B.A.), Interdisciplinary Field Studies

High School Diploma, Mathematics And Computer Science

Activities and Societies: Comfest 2012