Devangi Thakkar Email & Phone Number

Brisbane, Qld, Au

Brisbane, Queensland, Australia

Project lead for state-wide multidisciplinary fundraising programs across individual giving campaigns for major national appeals during Christmas and Winter, as well as state appeals for Spring and Autumn. Developing and delivering omni-channel Winter Appeal campaign in 2022 to help raise a record-breaking $1 million across the state through tactical implementation across direct mail and digital channels. Continued to grow our Winter Appeal revenue in 2023 with another $1 million for the… Show more Project lead for state-wide multidisciplinary fundraising programs across individual giving campaigns for major national appeals during Christmas and Winter, as well as state appeals for Spring and Autumn. Developing and delivering omni-channel Winter Appeal campaign in 2022 to help raise a record-breaking $1 million across the state through tactical implementation across direct mail and digital channels. Continued to grow our Winter Appeal revenue in 2023 with another $1 million for the second year in a row. Successful delivery of PURLS EDM and SMS campaigns to support Queensland’s Winter and Christmas appeal direct mail campaigns. Strategic implementation of a direct mail pack to acquire new donors in Winter 2022 and Winter 2023 targeting state-wide audiences to help build donor database.Implementing key learnings from our Winter 2022 Acquisition direct mail pack for our Winter 2023 Acquisition direct mail pack saw us improve campaign performance to bring in 685 new donors compared to 394 in 2022, with a higher average gift of $70 vs. $62 in 2022. Developing and implementing a standalone digital campaign to acquire new donors through paid social media and electronic mail. Developing and implementing an Onboarding Welcome Pack for our newly acquired donors, in addition to a Telemarketing campaign to thank them.With a view to better understand our supporters, developing and delivering Supporter Surveys with a strong Survey Response rate averaging 6%, aligning with industry benchmark of 6%.Creative concept development for our impact newsletters thanking our supporters for their generosity through our Spring and Autumn newsletters.Delivering and implementing an always on Engagement Communications electronic mail only journey to engage with our supporters and cap unsubscribe rates.Extensive experience in project management in a cross-functional team environment liaising with multiple stakeholders and external agencies to meet project deadlines. Show less

Brisbane, Queensland

Project management lead for state-wide multidisciplinary fundraising programs including individual giving programs and CEO Sleepout 2022.Developing and delivering omni-channel Winter Appeal to help raise a record-breaking $1 million across the state through tactical implementation across direct mail and digital channels.Successfully project managing CEO SO for Queensland, to deliver a record-breaking result for the second year in a row, with helping raise $1.3 million through the… Show more Project management lead for state-wide multidisciplinary fundraising programs including individual giving programs and CEO Sleepout 2022.Developing and delivering omni-channel Winter Appeal to help raise a record-breaking $1 million across the state through tactical implementation across direct mail and digital channels.Successfully project managing CEO SO for Queensland, to deliver a record-breaking result for the second year in a row, with helping raise $1.3 million through the Brisbane event. Supporting CEO SO events on the Gold Coast and Sunshine Coast, to assist in raising over $2 million state-wide to support the Society’s work in Queensland. Show less

Brisbane, Queensland, Australia

Project lead for CEO Sleepout 2021, across the state for our Brisbane and Gold Coast physical events as well as our first-ever virtual event for regional Queensland participants to raise a record-breaking $1.8 million across the state for our housing and homelessness services. Designing multi-channel customer journeys and content mapping to improve acquisition and renewal rates for our audiences.Achieving above target conversions for recruitment, scoring 9% participants through paid ads… Show more Project lead for CEO Sleepout 2021, across the state for our Brisbane and Gold Coast physical events as well as our first-ever virtual event for regional Queensland participants to raise a record-breaking $1.8 million across the state for our housing and homelessness services. Designing multi-channel customer journeys and content mapping to improve acquisition and renewal rates for our audiences.Achieving above target conversions for recruitment, scoring 9% participants through paid ads on a limited budget.Project lead for Emergency Relief Funds campaign to distribute emergency relief to over 180,000 Queenslanders by achieving a record-breaking increase in help requests during campaign in-market dates. The campaign surpassed goals achieving 130% calls to helpline, 242% live chat requests and 147% help form submissions. Show less

Brisbane, Queensland, Australia

Project management and marketing strategy delivery for Emergency Relief Funds campaign.Creating and optimising Facebook ads and Search ads based on learnings and insights.Project management and writer for internal communications; maintaining communication integrity for the Society by adapting tone of voice for different audience groups.Interviewing stakeholders for content and liaising with wider organisation functions to deliver communications.

Global

Pivoting from being a full-time writer and marketer to raise a little human and improving my resilience in challenging situations along with honing my project management and crisis management skills.Multi-task effortlessly and collaborate with people of diverse skill sets to explore solutions, deliver learning and achieve desired results; all while building my sense of humour.

Brisbane, Queensland, Australia

I completed a project-based learning experience via Harness Projects, learning User Experience Design and working on a live User Experience Design brief for The Swag, Australia. In this role, I applied User Experience Design principles on a project brief to design an enhancement to The Swag website. I collaborated with Peita Plini, CEO-The Swag, along with my mentor and presented my final solution at the end of the 9-week program.

Brisbane, Australia

Delivering systems, processes and workflows for efficient output.Crafting a narrative around brand values, vision and goals.Researching and conceptualising content, and liaising with key stakeholders with the Health, Merchandising and Marketing teams for content writing for retail and health campaigns for TerryWhite Chemmart and Tony Ferguson.Collaborating in developing a comprehensive content distribution plan on owned media channels.Integrating brand with customer journey… Show more Delivering systems, processes and workflows for efficient output.Crafting a narrative around brand values, vision and goals.Researching and conceptualising content, and liaising with key stakeholders with the Health, Merchandising and Marketing teams for content writing for retail and health campaigns for TerryWhite Chemmart and Tony Ferguson.Collaborating in developing a comprehensive content distribution plan on owned media channels.Integrating brand with customer journey across all touchpoints through content: catalogue, website, EDM, in store, local area marketing, social media, television and radio.Researching keyword targeting lists and long-tail keyword strategies to achieve high SERP, drive traffic for conversion and optimise landing page to boost campaign performance.Using social media insights to maximise content relevance.Resourcing and managing content planning, production and distribution.Full-funnel marketing content creation for REWARDS program, Qantas Frequent Flyer and BUPA. Show less

Brisbane, Australia

Short-term contract role to provide support for overflow resulting from retail campaign - Dressed by Vinnies.Content writing, proofreading and editing marketing communication collaterals.

Brisbane, Australia

Competitor research and content audit of existing website to inform key decisions around proposed new websites for brand, and each facility.Content mapping and information architecture build for delivering an enhanced customer experience for all websites.Content writing for improved navigation, increased engagement and conversion, and better SERP.Researching and interviewing stakeholders for conceptualising and delivering brand style guide.Crafting the narrative for different… Show more Competitor research and content audit of existing website to inform key decisions around proposed new websites for brand, and each facility.Content mapping and information architecture build for delivering an enhanced customer experience for all websites.Content writing for improved navigation, increased engagement and conversion, and better SERP.Researching and interviewing stakeholders for conceptualising and delivering brand style guide.Crafting the narrative for different media while staying true to the brand's strategic narrative.Interviewing the senior leadership team for content for internal communication. Show less

Brisbane, Australia

Collaborating to develop creative strategy for signature and seasonal collections, plus BAU.Researching content for improving SERP, keyword research for SEO optimisation of landing pages.Copywriting, editing and proofreading all content for social media, web, POS, radio and television.Curating content for alignment with customer journey, navigation, and narrative flow principles.Communicating with multiple stakeholders, including Design and UX teams to develop and deliver high… Show more Collaborating to develop creative strategy for signature and seasonal collections, plus BAU.Researching content for improving SERP, keyword research for SEO optimisation of landing pages.Copywriting, editing and proofreading all content for social media, web, POS, radio and television.Curating content for alignment with customer journey, navigation, and narrative flow principles.Communicating with multiple stakeholders, including Design and UX teams to develop and deliver high performing content ideas. Show less

Dubai

Creative consulting for EMAAR Hospitality, Jumeirah Group of Hotels, Anantara Hotels, Resorts & Spas, and Al Maya Group.Interviewing multiple internal and external stakeholders to research content ideas for different audiences.Collaborating with website design and UX teams to deliver content on owned media channels.Amplifying content through an optimised digital strategy and reporting on analytics.

Mumbai Area, India

Leading creative strategy and conceptualisation for agency’s clients - creating multiple concepts for various projects concurrently. Mentoring junior writers in the craft of copywriting, meeting deadlines and saying 'no' to poorly written briefs.Conducting competitor analysis and audience research for websites, Google Ads, organic social media, blogs and eDMs.Discover, define and analyse digital projects to ensure client expectations are met.Curate content as per usability… Show more Leading creative strategy and conceptualisation for agency’s clients - creating multiple concepts for various projects concurrently. Mentoring junior writers in the craft of copywriting, meeting deadlines and saying 'no' to poorly written briefs.Conducting competitor analysis and audience research for websites, Google Ads, organic social media, blogs and eDMs.Discover, define and analyse digital projects to ensure client expectations are met.Curate content as per usability, design, navigation and narrative flow to ensure maximum effectiveness and desirable results are achieved. Show less

Mumbai Area, India

Collaborating on projects for agency’s clients: McDonalds, Idea Cellular, Star Movies, Star World and Emirates. Researching audience insights to inform content created for digital channels: website, social media and Google Ads.Problem solving through conceiving campaigns that engaged audiences and delivered meaningful content on suitable channels; including but not limited to print, social media and viral videos.Creatively overseeing several brands' social content calendars: asset… Show more Collaborating on projects for agency’s clients: McDonalds, Idea Cellular, Star Movies, Star World and Emirates. Researching audience insights to inform content created for digital channels: website, social media and Google Ads.Problem solving through conceiving campaigns that engaged audiences and delivered meaningful content on suitable channels; including but not limited to print, social media and viral videos.Creatively overseeing several brands' social content calendars: asset creation, scheduling and reporting. Show less

Mumbai Area, India

Leading creative strategy and conceptualisation for agency’s clients - creating multiple concepts for various projects concurrently.Collaborating with stakeholders to develop promotional materials for medical professionals and retail customers, including brochures, TVC and radio.Researching and refining content for the pharmaceutical and healthcare industry.Mentoring and leading a small team of writers to ensure timely delivery.

Singapore

Creative strategy and ideation for Federal Government Department of Health & Ageing, Ski 360 Cable Ski Park, and Smart For Two Cars. Learning and bettering the craft of copywriting from industry professionals and relentlessly generating ideas and improvising them, until the advertisements were approved.

Singapore

Creative strategy and ideation for WOW Chilli Sauce, Virgin Galactic, Animal Concerns Research & Education Society, and Bonds. Learning and bettering the craft of copywriting from industry professionals and relentlessly generating ideas and improvising them, until the advertisements were approved.

Brisbane, Australia

Creative strategy and ideation for Northlakes Properties, youngbloods, Suncorp Super, BAD Club and Brisbane River Festival. Learning and bettering the craft of copywriting from industry professionals and relentlessly generating ideas and improvising them, until the advertisements were approved.

Brisbane, Australia

Creative strategy and ideation for Powerball, Marriott Hotels, Hyatt Regency Coolum - Visage Properties, Superdraw Syndicate and Griffith University. Learning and bettering the craft of copywriting from industry professionals and relentlessly generating ideas and improvising them, until the advertisements were approved.

Being a novice to the world of advertising, I was the '(wo)man friday' for every team that needed an extra pair of hands and some serious daily dose of laughter. Liasing with external agencies and negotiating with creative teams for deliverables, while answering the client's calls and researching attitude trends for the planner; all in the span of an hour. Like they say, you won't know what it is like until you get your hands dirty.

Education record

Certificate, Digital Marketing Strategy

Enhancing my knowledge and understanding of the ever-changing digital landscape through collaboration with industry peers and mentors..

Certificate, User Experience Design

Understanding the nuances of User Experience Design and the role of content creation and strategy in the building of digital channels such.

Certificate, Creative Advertising

Certificate, Copywriting

Masters In Advertising, Creative Advertising

Bachelor Of Mass Media, Advertising