Devan Goldstein Email & Phone Number

Sydney, Nsw, Au

San Francisco, Ca, Us

Mentor for product managers in several waves of First Round’s Fast Track program

Us

First product-management hire, standing up the function and building the team, which works on: • our award-winning apps, Balance (meditation) and Elevate (brain training) • our data infrastructure and tooling

San Francisco, California, Us

The first team under my leadership ​increased the pace of ARR-growth from experimentation by more than 90%​ on the self-serve funnel we own, despite declining growth-manager and engineering resourcing over time. I enabled these gains by ​maturing our strategy and operations​.The team I then took over, with more resources and expanded scope, flourished in many ways: • Shipping two large, top-down initiatives — each about a quarter ahead of schedule • Building short- and long-term strategies in the area from zero to one, and beginning to execute against them • Implementing winning data-science models to intelligently segment our target populations • Initiating a rapid experimentation program critical to closing key gaps in revenue-metric targets

San Francisco, California, Us

PRODUCT MANAGERNovember 2017 – January 2018As PM, I was accountable for discovery, development, and scaling of product features for NerdWallet’s editorial experiences, covering nearly 70% of the company’s web traffic. I shipped features responsible for ​2% to 10% reductions in bounce rate​, a critical metric for an SEO-based marketplace business.Prior to the PM role, I improved UX and search performance, generating an average ​11% increase in monetizing conversion rates​ on URLs responsible for 40% of revenue, and building an SEO program that yielded a 104% lift in search traffic​ for our second-biggest vertical in eight months. Prior roles:SENIOR CONTENT OPTIMIZATION STRATEGISTDecember 2016 – November 2017CONTENT STRATEGISTAugust 2015 – December 2016

Pittsburgh, Pennsylvania, Us

At PNC, I stood up an internal consulting practice within a broader innovation group. After leading the effort to establish our human-centered design process, I ran high-priority projects for clients including the Chief Customer Officer and the head of the retail bank.

Pittsburgh, Pa, Us

PRODUCT MANAGERMarch 2014 – July 2014Maintaining a deep understanding of user value, commercial opportunity, and internal business objectives, I managed the strategy of the TDC's consumer product portfolio in collaboration with design, technical, and organizational leadership, and led a team of over 15 through execution. I acted as a bridge between the project team and a broad stakeholder base, working closely with the program manager to facilitate communication and collaboration across the organization. I also maintained close relationships with key UPMC stakeholders in clinical, marketing, operational, and executive roles in order to help ensure alignment on strategic goals and product priorities.SENIOR DESIGNERJuly 2013 – March 2014My core responsibility as a member of the TDC's human-centered design team was to build out the TDC's vision for a portfolio of consumer-facing healthcare IT products. In support of that effort, I:(1) designed and conducted a comprehensive, six-month primary and secondary research program,(2) led the process of synthesizing the discovery data into a strategic framework and proposed technology program, and(3) reported findings and recommendations to a variety of stakeholders at the TDC and across our parent organization, UPMC.

In my consulting work, I helped U.S. and international clients make their products, services, and organizations more compatible with human desires, beliefs, and behaviors.Some call this work design strategy; mostly, it amounts to a rigorous way of thinking and learning about the intersections between people and businesses.My clients included Fortune 100 companies, non-profits of all sizes, colleges and universities, and government departments. I list some of them at http:/devangoldstein.com/clients/. Here's what I did for them:• one-on-one interviews• ethnographic observation• facilitated group discussions• participatory design workshops• secondary researchI also offered a range of services for digital products, including:• expert UX/UI review• usability testing• heuristic evaluation• behavioral analytics• A/B testing• SEO

For clients including a top-ten consumer packaged goods company and a super-regional bank, I worked as a design researcher and analyst. My own research activities included one-on-one interviews, interactive discovery sessions, secondary research, and more. Besides writing up portions of the team's findings in both analytical and creative styles, I also worked to improve the sales and research processes of a company experiencing rapid growth and to strengthen an already highly collaborative team environment.I worked at fathom under freelance and contract arrangements.

Pittsburgh, Pa, Us

I taught writing and film studies while undertaking creative and research projects in those areas. I presented my work at the conference of the Society for Cinema and Media Studies, the annual meeting of the Literature / Film Association, the conference of the Associated Writing Programs, and elsewhere.

Pittsburgh, Pa, Us

For a wide range of clients, I led or solely developed web strategy efforts, provided information architecture and user experience design, and wrote copy as needed. I also served as the liaison among the company's Sales team, Management, and the Interactive Department, developing and aiding in internal process development, project scoping, and other business development initiatives.I worked at MOM under freelance and full-time arrangements.

Us

I established and documented an efficient, cost-effective content migration process for the company—and built a team to carry out the work. I also worked as a user experience architect, project manager, copywriter, and aided in business development and quality assurance efforts. Finally, I designed and conducted software training sessions for groups of two to thirty.I worked at Ripple Effects under freelance, contract, and full-time arrangements.

Ma, English, Cultural Studies

Ba, Film Studies, Literary Theory, Philosophy