Marketing & Sales coordinator for NaturezaUSA the official USA distribution for Natureza Cosmeticos & Love Potion Cosmeticos.

● Campaign-Level Reporting● Weekly Dashboard updates for a major B2C clients that compiles campaign reports with emphasis on digital media of Display, Facebook, eMail and Paid Search● Generate Attribution and Path to Conversion reporting● Assist Analytics Manager with deriving insights from data● Other/Ad Hoc campaign reports● Weekly Marketing Report● Production/Execution Email and Direct Mail● Develop eMail campaigns using MailChimp● Review data transfers/outputs for Direct Mail media● Ensure that eMail and Direct Mail campaigns remain on schedule● Support Digital Ad Operations● Assist with development of digital tagging and tracking operations● Creation of data reports within the DoubleClick, Google Analytics and Omniture environments

Assigned as a web developer in the marketing department. Assisted users with website changes and updates.

My primary responsibilities included developing ways to find new clients for our business and our client’s businesses. Maintaining positive relationships with our clients and managing their accounts including their spending budgets. Working with developers and designers to create, present and execute new marketing strategies to help expand the client’s business.Account Management● Creating marketing campaigns for clients to help build their business.● Providing clients with reports and digital marketing progress on their account. Creating 30/60 day reports for clients, showing improvements from SEO efforts and site ranking.● Monitored client reputation, and presented reports to clients with their campaign progress across online review and business listing platforms. Helping clients find ways to create positive reviews on the internet.● Presenting client retention strategies to continue business relationships.● Making changes to clients websites, marketing strategies per request.● Analyzing and auditing client websites for improvements. Applying meta-data after review for individual website pages.● Creating Google Adwords campaigns for specific landing pages for clients.Marketing● Google rank optimization● Social media management and creating original content to attract and engage users.● Creating blog/social media posts with original content for S.E.O purposes.● Maintaining social media accounts including Facebook, Google +, and LinkedIn● Creating content for new DoctorsInternet.com website.● Creating flyers, postcards and business cards and digital media content used for marketing purposes.● Presenting new ideas to improve company business strategy such as finding new services to provide clients, improving templates, and trade show strategy.● Attending trade shows and communicating with potential customers, explaining our business and how we can be a service for their business.

Developing digital marketing campaigns and strategies for Air Age Media using inbound marketing including event marketing, email marketing, social media management, website and digital product promotion. Managed web content for websites, online store, and social media profiles. Created and presented digital analytics reports to track past, current, and future progress for all areas of business.Email Marketing● Created weekly E-Newsletters for magazines and their websites on an HTML template. Updated newsletters with industry news, photos, videos and other online content including promotions.● Maintained emailing list including adding and removing newsletter subscribers and sending newsletters to these lists using Magnet Mail and Mail Chimp. Digital Analytics● Created digital analytic reports weekly for magazine websites, Air Age Media web store, digital magazine, e-newsletters and social media accounts on Excel Spreadsheets. Analyzed digital trends using Google Analytics for websites, Web Trends for digital subscriptions and other web analytics software.Digital Content ● Maintained/Managed all social media/web content for published magazines including Facebook, Twitter, YouTube and more. Created and updated copy for both social media and website content, including a web show and promotional campaigns. Used CMS such as Wordpress and Tumblr. ● Drove fans/subscribers/viewers to engage with the company through different avenues, including media and magazine/web content submissions. ● Created online promotions, marketing campaigns using Facebook, Short Stack and other Social Networking platforms, including it’s copy and content as a tool to host, build, develop an engaging user base.