Devan Calhoun Email & Phone Number

Los Gatos, California, United States

Santa Clara, Ca, Us

--Lead day-to-day website update activities including scoping and leading new projects, publishing tasks, new page creation, rollout to global sites and interface for an onshore/offshore development team--Advise management on KPIs for digital projects and ensure timely, accurate and useful reporting to track performance against goals using tools like Adobe Analytics, Salesforce, and PowerBI--Main point of contact for website Drift chatbot including working with internal stakeholders for omnichannel marketing, testing new and creative ideas, sharing the results of messaging A/B tests with the wider team and growing ROI to over 15x--Manage and create documentation for team processes and coordinate with the Workfront Admin to formalize request queues, required fields, clear ownership and project tracking

Santa Clara, Ca, Us

--Lead day-to-day website update activities including scoping and leading new projects, publishing tasks, new page creation, rollout to global sites and interface for an onshore/offshore development team--Main point of contact for Adobe Analytics reporting, developing new report templates for standard projects and providing over a dozen custom reports to various stakeholders in the organization. Responsible for weekly executive summary analytics powerpoint deck--Manage, report and act on insights for all Adobe Target tests, including A/B tests to increase conversions and experiential tests to provide a better experience for users based on location or prior browsing history--Spearhead the initial rollout of our website Drift chatbot including setting goals, creating user flows, and managing sales team onboarding which lead to successful continued investment in the tool--Hands-on AEM user and administrator completing tasks such as providing user access, managing rollout of translated websites, creating and updating web pages and utilization and governance of the Adobe DAM

Santa Clara, Ca, Us

2017-2018--Coordination of a website re-launch on the Adobe Experience Manager Platform, including integration with Adobe Analytics, Adobe Target and Translations.com--Lead day-to-day website update activities including publishing tasks, new page creation, scoping new projects, rollout to global sites and interface for an onshore/offshore development team--Main point of contact for Adobe Analytics reporting, developing new report templates for standard projects and providing over a dozen custom reports to various stakeholders in the organization. Responsible for weekly executive summary analytics powerpoint deck--Manage, report and act on insights for all Adobe Target tests, including A/B tests to increase conversions and experiential tests to provide a better experience for users based on location or prior browsing history--Hands-on AEM user and administrator completing tasks such as providing user access, managing rollout of translated websites, creating and updating web pages and utilization and governance of the Adobe DAM2016-2017--Manage relationship and day-to-day tasks with website vendor including regular updates to the site as well as individual projects. Coordinate development tasks with our web vendor while taking on publishing tasks personally to achieve campaign and website goals--Implement, analyze, and refine website A/B tests and experiential targeting using Adobe Target to optimize visitor experience and drive greater engagement--Social media execution for Linkedin, Facebook, Twitter and Google+ including reporting and analysis on keywords, followers and trends using Hootsuite Insights (formerly uberVU)--Implement SEO best practices throughout the website and blog to increase site visits and optimize search experience for our site visitors--Manage company blog (hosted on Wordpress) including posting of new content, keyword optimization and look-and-feel

Santa Clara, Ca, Us

--Continued with all marketo responsibilities including admin, processes, maintaining structure and day-to-day tasks--Trained new marketing team members on the use of Marketo - from basics to our advanced processes and including continued support as they learned to use the platform on their own--Coordinated weekly webinars for sales training including invites, backend processing, speaker coordination, and distribution of on-demand recordings through ON24 webinar platform--Implemented and trained sales team on the use of GaggleAMP and grew membership to include over 50 members in the social media amplification tool--Assist with social media strategy execution including the use of Hootsuite for coordination and uberVU for listening & reporting

Santa Clara, Ca, Us

Marketing automation specialist focused on lead processes, database maintenance and the integration of our Marketo instance with Salesforce--Implemented the use of lead scoring and assisted in the re-creation of the lead lifecycle to make our lead process more effective--Maintained the creation of a healthy database through lead acquisition and clean up processes--Coordinated the process of a weekly webinar series including automated confirmation and reminders, webex integration, and social media promotion--Managed the booth staffing, collateral and giveaway shipping, invitations and attendee list upload for regional tradeshows

Santa Clara, Ca, Us

Marketing internship working in marketing communications and social media--Created emails and marketing programs in Marketo that resulted in over one million total impressions--Coordinated weekly event invitations and follow-up thank you emails to a total audience of over 300,000 potential customers--Managed multiple social media sites and their content, including Facebook, Twitter, Linkedin and YouTube through HootSuite--Implemented the use of segmented emails and prospect lists to better categorize and reach potential customers when sending out mailings in Marketo resulting in our highest response rates (17% open, 3.5% click through)--Calculated metrics corresponding to social media activity and prevalence of press releases over the past year as a means of tracking progress, which resulted in our discovery that our press releases were getting 61% more pickups than the previous year and that there were over three times as many unique articles written per press release than the previous year

Work online to perform tasks using marketing automation tools--Executed promotional tasks with several marketing automation tools including ActOn, Marketo, Data.com and Salesforce.com--Directed the process of webinar creation, promotion, attendee information and follow-up through the use of emails, online forms, and GoToWebinar--Coordinated the creation of emails by combining the graphic, content and overall style elements of the various people working on the marketing process

San Jose, Ca, Us

Marketing Internship at a non-profit, job placement center for teens--Oversaw all social media outlets such as Facebook, Twitter, Linkedin and HootSuite to enhance the newly-formed company's image--Maintained a professional website through Website Tonight including using SEO-enhancing tools to increase website traffic--Designed a Press Kit to be sent to dozens of influential community members detailing the work and goals of TeenForce and promoting our method of hiring

San Jose, Ca, Us

Family business where I work during breaks from school--Updated computer files and existing databases--Learned accounting system--Prepared work and change orders for construction projects