Devansh Agarwal Email & Phone Number

Kolkata, West Bengal, India

• Develop and implement a comprehensive category strategy to drive growth, market share, and brand presence• Collaborate with product development team to develop new skincare products that aligns with market trends and demands• Conduct market research and analysis to understand skincare trends, consumer preferences, and competitor activities• Work on pricing strategies and promotional activities which helped maximize sales and profitability• Work with KAMs to forecast demand, set sales targets, and track performance against goals• Coordinate and execute successful product launches, including setting launch timelines, creating product positioning and promotion• Analyze sales data and market performance to identify opportunities and challenges, and adjust brand strategies accordingly

Navi Mumbai, Maharashtra, India

- Analysis and development of category landscapes for New Product DevelopmentDeveloping and executing marketing calendars for the year- Planning and executing VM and Trade Marketing support for new launches- Dealing with cross functional teams for product development at vendor end to launch at the retailer end- Working in tandem with agencies for development of packaging and marketing collaterals-Worked across various categories - Packaged Food Category-Namkeen, snacks and confectionery segment- Currently Working for product launches across various biscuit and chocolate segment

- Examined and Evaluated dealers in Western India about the Tata Agrico Products- Surveyed and Analysed the behaviour of the current and prospective customers- Assessed the Competitors and Developed Go to Market Strategies- Formulated plans on increasing awareness amongst dealers and consumers- Increased dealers for the product offerings in the Western region

Pgdm-Communication, Integrated Marketing Communications

Activities and Societies: Corporate relations head of Interface-Marketing Committee of SIMSR, Treasurer of Sports Committee of SIMSR.

Bachelor'S Degree, B.Com

High School Diploma, Business/Commerce, General

Activities and Societies: SCHOOL CRICKET TEAM DANCE TEAM SCHOOL ROWING TEAM