• AiConvert • A white-labeled multi-lingual smart lead nurturing system for clients leveraging WhatsApp capabilities • POC was released in 15 days with Aisensy as a partner using WebEngage and microservices.• Service Contributed 8% to the total revenue with a 52% net margin. • Multiverse • In-house CRM to manage the leads, onboarding processes, and client management tailored to specific roles. Helped us save Rs 1.5 cr/year.• Reduced Customer Acquisition Cost (CAC) by 40% by designing a smart lead nurturing system that strategically allocated prospects to high-efficiency channels.• Built WhatsApp bots qualifying 50,000 leads per month into cohorts based on lead scores improving L2M and M2C.• A 50% reduction in onboarding costs was achieved by vertically scaling to accommodate 1,500 onboardings/month.• Collaborated with business teams to prioritize feature development based on business needs and customer feedback.• Introduced a 2X2 matrix of impact and tech bandwidth, to prioritize the featured development.• Automations using Zapier, calendly, albato, Zoho, and Whatsapp to improve efficiency and reduce manual intervention.

• Designed the architecture of various microservices like User Management service, CAMS(Graph QL), Batches, and Store to handle concurrent requests• Dockerization and Jenkins pipeline setup for different environments to improve the uptime and make deployment easy.• Driving Revenue Growth: Spearheading initiatives to boost revenue for Zomato Bharat through advertising products and marketing tools.• Worked on Redash(open source data visualization tool) and modified the code to enhance the security and data visualization accessibility to employees.• Reduced legacy API response time by introducing microservices and caching at various services.

• Designed the architecture for a content management system (CMS) tailored to create and manage online tests for students, with many other features like batches, and stores having exponential impact on business growth• Ensured the platform's responsiveness and compatibility across various devices and browsers.• Worked on Chrome extension to highlight and segregate the news articles into different categories

• Responsible for selling the B2B SAAS platform to tutors in Kota,Rajasthan, achieving 12 sales in 3 months• Responsible for handling lead generations, customer support tickets, sales hiring, Sales L&D,accounting• Automations of leads and marketing processes reducing manual dependency