Handling Account-based marketing by implementing cold email campaigns. Created detailed progress reports for the website, analyzing Marketplace promotion and managing social media accounts Preparation of sales proposals, SOWs, and pitch for various SaaS products, Contributing to Business DevelopmentSystematic check with the software team for maintenance of website hygiene and accuracy of back-end data and user interface.Utilized Google ads to create and optimize display and search ads, effectively driving goal-oriented metrics Improved website performance by updating 4 SEO-enriched blogs a month and optimizing CTA. Decided funds across different marketing channels and tactics based on the target audience, campaign goalsHandling outreach efforts for SAAS services and academy course, customer support & success Coordinated with creative, design, content, and software to ensure the smooth implementation of the Lead Generation campaign management. Provided strategic direction and input on campaign objectives, target audience, and messaging to ensure that they align with the brand strategy and goalsBased on performance analysis, identifying areas for improvement and making adjustments to the campaign strategyManaged the creation of brand collaterals for the entire organization, including both digital and physical requirements

Independently managing SEO in-house, Ads campaign on LinkedIn Coordinating and collaborating with outside SEO experts and agencies on various projects.Handling social media accounts - Instagram, LinkedIn and YouTube.Preparation of sales proposals, SOWs and pitch for various SaaS products.Graphically designing content for social media, webinars, client meetings, training sessions etc.Calling existing and potential clients for collaboration, product pitches and assuring positive product outlook.Coordinating between software and other teams for various marketing requirements, maintenance of website hygiene and accuracy of back-end data.Contacting candidates to gain initial information, preparation of candidate database and organising interviews.