Devanshi Arora Email & Phone Number

Mumbai, Maharashtra, India

Key responsibilities:¥ Brand Engagement- grow share of business, monitor sales, provide support, build healthy relationship with existing brands and initiate business with new customers. ¥ Channel Management- oversee accounts, track business from channel partners, monitor competition activities, forecast sales, take initiatives to increase company's market share. ¥ Business Development- develop new clients and market opportunities, negotiate and close deals. ¥ Market Intelligence- collect appropriate customer, competitor, and market data; identify market trends, and support decision-making.¥ New Product Development- develop products that meet customer’s needs and expectations effectively. Conduct research, develop proposals, supervise the development process, lead trials with customers and finally commercialize the product.¥ Product Pricing- develop pricing strategies that align with market dynamics and business objectives, driving revenue growth and profitability.Key Assignments/ Achievements:¥ Provided market intelligence that led to a change in the source of a key raw material, helping us price the product better and increase our margin by 12%. ¥ Connected and initiated business activities with some of the leading brands like Samsonite, Whirlpool, PepsiCo etc.¥ Regular engagement with brands from multiple industries like FMCG (HUL), FMCD (LG), Pharma (ACG) etc. ¥ Worked with brands like Knauf and Saint-Gobain on performance improvements for an ongoing NPD.

Mumbai, Maharashtra, India

Key responsibilities:¥ Owning P&L for the relevant category in alignment with business goals.¥ Building comprehensive monthly/quarterly marketing plans.¥ Proactively seek out and develop new business opportunities for the category.¥ Understanding the consumer insights from data and translating them into lucrative business opportunities.¥ Actively work with the sales team & brand team to track and ensure the effectiveness of campaigns/activations.¥ Coordinate with the sales and supply chain teams to ensure adequate and regular supply of products across markets.¥ Keep updated on competitor activities and current trends in campaign marketing, competitor mapping.¥ Deciding the pricing strategy for the products in the portfolio to maximize contribution.¥ Responsible for New Product Development & delivery as per timelines in collaboration with R&D and other functions.¥ Managing the product portfolio. Analysis of existing product lines - Life Cycle Management.¥ Coordination with communication team for ATL | BTL marketing and promotional activities.Key Assignments/ Achievements:¥ Successfully launched 2 new products and 3 new variants to existing products¥ Achieved a growth of 86% in portfolio products ¥ Worked on cost reduction, product quality improvement projects¥ Working on automation of a customer gratification process to improve service¥ Working on a loyalty program for Lapox and Polygrip brand with focus on brand awareness and demand generation

Mumbai Area, India

Key Responsibilities:¥ Responsible for New Product Development in collaboration with cross-functional teams.¥ Managing the product portfolio. Analysis of existing product lines - Life Cycle Management.¥ Product Pricing and Packaging strategy.¥ Product Positioning and Go To Market planning.¥ Market Mapping and Segmentation.¥ Responsible for developing the business case to encompass customer value chain, product strategy, market & competitive analysis, GTM strategy, and financial assessment.¥ Developing marketing and channel plan for Product Launch and subsequent scale-up.¥ Develop Marketing programs. Media planning & execution of ATL & BTL for the brand¥ Consumer Insight for brand strategy.¥ Create Brand equity and loyalty among target consumers using innovative methods.Key Assignments/ Achievements:¥ Successfully launched 3 New Product Projects.¥ Innovated on launch promotions (Internal & External) to build enough traction for the products.¥ Exceeded projected volumes of launched products in the first 3 months itself.¥ Awarded for highest Speed to Market in NPD till date in India Business during Annual Conference’19.

Mumbai Area, India

Key Responsibilities:¥ Develop strategies to increase organization’s overall achievement¥ Market Share Analysis on an annual basis¥ Work with Marketing Leadership on specific Marketing initiatives at an organisational level ¥ Conduct sales & marketing competency assessment¥ Coordinate with Key Accounts to achieve sales milestonesKey Assignments/ Achievements:¥ Developed a model on Customer Segmentation & Service Matrix to drive customer experience through enhanced service offerings. Achieved a CXI rating of 96%¥ Developed a system of Monthly Regional Report Card & Weekly Call with the RSMs that helped in monitoring & improving regional performance in sales- Achieved 103% targets.¥ Facilitated Relaunch of new products – improved the NPD sales by 50%

Mumbai Area, India

Management Trainee at Rich Graviss Products Pvt. Ltd. handling Key Accounts for the company's T&I segment

New Delhi Area, India

Worked as a Marketing and Business Development Executive with a start-up, Memorable Shaadi Pvt. Ltd. Developed a strategy to on-board & evaluate vendors. Planned a promotional event for new customer acquisition and enhanced customer engagement. Acquired first-hand knowledge of client and vendor interactions. Was also involved in the digital and social media marketing for the company. This internship taught me a lot including crisis management, client handling, vendor management and more.

Gurgaon, India

Gained exposure in the process of IT troubleshooting through service ticket handling, working on IBM's internal software, Elixir.

Pgdm, Marketing

Activities and Societies: • Senior member of Make A Difference Foundation (MADF), the social wing of IMT GhaziabadCompleted Post.

Bachelor Of Technology (B.Tech.), Computer Science, 7.3

Activities and Societies: • Coordinator, Society of Programming Languages (SPL) at ITM University, Gurgaon. Served as chief coordinator.