Devanshi Goenka Email & Phone Number

Hyderabad Area, India

Hyderabad Area, India

Gurgaon, India

Growth strategy for logistics provider Studied growth trends and disruptions in logistics for e-commerce and auto industries; forecast 2020 profit pools to influence client’s long-term strategy Analyzed cost reduction levers, including optimization of truck mix & routes, efficient truck loading, clean-sheet to increase information advantage during supplier agreement negotiations International growth strategy for automobile components player Conducted deep-dive into technology trends for wiper motors, starters and alternators to understand technology investment opportunities  Built understanding of customer purchase criteria and supplier shortfalls; prioritized new customers for clients globally; identified partnership and acquisition opportunities for international growth; identified peripheral products to enhance product portfolio and build international footing Growth strategy for agricultural inputs player  Conducted profitability analysis of current business lines to understand opportunity areas for improvement Revamped product mix by advising on new product introductions, for a more holistic and updated product offering  Identified crop-geography-product hotspots for 5 product categories across India as focus areas for client Supply chain diagnostic for pharmaceutical retailer Analyzed root cause for non-availability of products on shelf ; Created optimal automated ordering process for SKUs to boost profit by ~10%

London, United Kingdom

Evaluated new investment opportunities in European distressed companies in metals and mining industry• Created debt screening and tracking models in metal and mining sector • Conducted preliminary analysis and created benchmarking reports • Assisted in creating LBO model for a company

New Delhi Area, India

Worked on rebranding and test marketing of discontinued soda product, Rimzim• Conceived and implemented marketing strategy and communication for test launch, including creation of posters and banners• Met retailers during market visits to pitch idea of product endorsement • Created media plan and budget allocation for various media channels • Took part in operational strategy decisions such as pricing, product quantity, number of targeted vendors, etc

Mumbai

Worked as part of team to conduct profitability diagnostic of company in consumer durables sector. Worked independently on analysis and assessment warranty expenses and advertising costs of the company • Warranty: carried out service center interviews highlight cost differentials among competitors; analyzed main reasons for failure rates and gave recommendations for control and mitigation• Advertising: Analyzed trends in share of voice and share of spend in various media channels through benchmarking.

Worked on design and copy-writing of several advertising campaigns • Conceived and designed electronic direct mailer format advertising campaigns for projects such as Taj Hotels, Colorbar, Matrix Telecom and Tulip Telecom; six self-initiated projects were released into market• Made complete brand manual for Studymate, Hindustan Times newspaper’s high school coaching initiative