Devanshi Goenka Email & Phone Number

Hyderabad Area, India

Hyderabad Area, India

Gurgaon, India

Growth strategy for logistics provider Studied growth trends and disruptions in logistics for e-commerce and auto industries; forecast 2020 profit pools to influence client’s long-term strategy Analyzed cost reduction levers, including optimization of truck mix & routes, efficient truck loading, clean-sheet to increase information advantage during.

London, United Kingdom

• Evaluated new investment opportunities in European distressed companies in metals and mining industry
• Created debt screening and tracking models in metal and mining sector
• Conducted preliminary analysis and created benchmarking reports
• Assisted in creating LBO model for a company

New Delhi Area, India

• Worked on rebranding and test marketing of discontinued soda product, Rimzim
• Conceived and implemented marketing strategy and communication for test launch, including creation of posters and banners
• Met retailers during market visits to pitch idea of product endorsement
• Created media plan and budget allocation for various media channels
• Took part in operational strategy decisions such as pricing, product quantity, number of targeted vendors, etc

Mumbai

• Worked as part of team to conduct profitability diagnostic of company in consumer durables sector. Worked independently on analysis and assessment warranty expenses and advertising costs of the company
• Warranty: carried out service center interviews highlight cost differentials among competitors; analyzed main reasons for failure rates and gave recommendations for control and mitigation
• Advertising: Analyzed trends in share of voice and share of spend in various media channels through benchmarking.

• Worked on design and copy-writing of several advertising campaigns
• Conceived and designed electronic direct mailer format advertising campaigns for projects such as Taj Hotels, Colorbar, Matrix Telecom and Tulip Telecom; six self-initiated projects were released into market
• Made complete brand manual for Studymate, Hindustan Times newspaper’s high school coaching initiative