• Established and managed business expansion for E-Commerce through B2B business - Led negotiations with Reliance JioMart to develop a Joint Business Plan and set governance mechanisms, and contributed $135k monthly to E-Comm revenues.• Created business strategies for top E-commerce customers like Amazon and Walmart subsidiary (Flipkart) by engaging with buyers to ensure long-term, mutually beneficial relationships.• Developed and executed marketing strategies to promote and drive sales on online platforms. Worked closely with a team of creatives and analysts to craft targeted campaigns that resonate with the company's target audience. Measured the success of marketing campaigns using key performance indicators.• Streamlined the replenishment process for e-commerce vertical through rigorous supply chain governance and daily coordination with sales executives across 40+ locations across the country; reduced stock outs by 12% and increased On Platform Availability by 19%.• Hired and mentored a high-performing team, establishing a strong culture around accountability and ownership. Conducted 18 training for 900 sales executives to improve execution quality of trade and marketing activities.

Responsible for boosting sales by managing strategic accounts, resulting in a 120% growth in 2020, the highest in the country. Developed strategies for category and seller growth.• Oversaw annual and quarterly business planning, monitored performance of strategic sellers, and conducted in-depth analysis to address issues affecting seller performance. Implemented corrective actions and drove performance against P&L levers including GMV and contribution profit.• Cultivated strong relationships with partners, collaborated across the organization to resolve issues, address concerns, and implement growth strategies.• Developed seller marketing plans involving events, site placements, and promotions to increase sales.• Collaborated with Product Management, Strategy, Operations, Marketing, and Finance teams to enhance customer and seller experiences.

• Conducted comprehensive market research and potential mapping for over 400 retail outlets in Mumbai, India.• Analyzed the market scenario, market share, supply and distribution gaps, and conducted competitor analysis in the assigned territory.• Proposed a market penetration strategy that was later implemented nationwide, resulting in increased sales and market share.• Successfully appointed two partners in a vacant territory, leading to an additional Rs. 4 million in sales.