- Conducted user research to understand needs, guiding wireframing and prototype development aligned with business goals.- Created intuitive, engaging interfaces through iterative design and usability testing to enhance user experience.- Aligned design strategy with business objectives, ensuring seamless and effective user interactions for improved customer satisfaction.

- Directed website development by incorporating client feedback and maintaining consistent branding.‘- Established a cohesive design system to ensure uniformity and efficiency across the website.‘- Achieved seamless interactions and effective usability through rigorous testing and iteration.

-Conducted UI testing to ensure functionality and enhance usability.‘- Crafted user-centric UX and designed visually appealing layouts to boost engagement.‘- Collaborated with team members to develop cohesive and consistent interfaces.