Devarpita Pathak Email & Phone Number

Kitchener, On, Ca

Ontario, Canada

• Strategizing and Developing Internal Communication Frameworks: Spearheading the creation and implementation of comprehensive internal communication strategies to ensure alignment with organizational objectives and foster a culture of transparency and collaboration among internal stakeholders.• Leading proposal writing efforts for US Federal & State and commercial clients, ensuring alignment with organizational goals and objectives.• Spearheading strategic collaboration communications… Show more • Strategizing and Developing Internal Communication Frameworks: Spearheading the creation and implementation of comprehensive internal communication strategies to ensure alignment with organizational objectives and foster a culture of transparency and collaboration among internal stakeholders.• Leading proposal writing efforts for US Federal & State and commercial clients, ensuring alignment with organizational goals and objectives.• Spearheading strategic collaboration communications to foster partnerships and enhance brand visibility.• Contributing to the development and implementation of Environmental, Social, and Governance (ESG) goals and Corporate Social Responsibility (CSR) initiatives.• Successfully establishing a comprehensive brand identity across channels, resulting in a 35% increase in revenue for FY2022.• Implementing social media strategies resulting in a 30% month-on-month growth in brand awareness.• Strategizing and developing communication collateral to achieve certifications such as Great Place to Work, Best Staffing Company, and others. Show less

Ontario, Canada

• Successfully established a comprehensive brand identity across channels [website, social media, PR, media kit, brand guide, sales collateral], resulting in a 35% increase in revenue for FY2022.• Created and launched a captivating website for Intellyk [https://www.intellyk.com] from ideation to execution and liaising with various stakeholders and development teams, resulting in an online platform attracting 14,000+ unique niche visitors per month.• Produced unique and keyword-oriented… Show more • Successfully established a comprehensive brand identity across channels [website, social media, PR, media kit, brand guide, sales collateral], resulting in a 35% increase in revenue for FY2022.• Created and launched a captivating website for Intellyk [https://www.intellyk.com] from ideation to execution and liaising with various stakeholders and development teams, resulting in an online platform attracting 14,000+ unique niche visitors per month.• Produced unique and keyword-oriented copies for websites, blogs, articles, mailers, newsletters, and communication materials, resulting in a 20% increase in online engagement and lead generation.• Implemented social media page creation and created an impactful organic content calendar for LinkedIn and Meta generating an average of 30% month-on-month growth in brand awareness through unique visitor traffic.• Designed and developed a variety of marketing collaterals, including emailers, flyers, event collaterals, whitepapers, proposals, and RFPs, resulting in the attainment of two world-wide recognized certifications in the staffing industry: The Joint Commission Gold Seal Accreditation and the 'Top Staffing Companies Award' from World Staffing Awards. Show less

Gurugram, Haryana, India

• Created compelling website content/ blogs, conducted thorough keyword research, and implemented effective SEO techniques resulting in a 15% increase in online sales organically, increased website traffic by 35% [quarterly] and improved user engagement by 25%.• Created engaging social media posts that improved user engagement by 30% and increased social media followers by 50%.• Coordinated and managed the production of high-quality YouTube videos resulting in 50% increased engagement… Show more • Created compelling website content/ blogs, conducted thorough keyword research, and implemented effective SEO techniques resulting in a 15% increase in online sales organically, increased website traffic by 35% [quarterly] and improved user engagement by 25%.• Created engaging social media posts that improved user engagement by 30% and increased social media followers by 50%.• Coordinated and managed the production of high-quality YouTube videos resulting in 50% increased engagement at trade expos.• Managed the writing and distributing of press releases and media pitches, resulting in a 30% increase in media coverage and brand awareness.• Established and maintained relationships with digital marketing agencies, resulting in a 75% increase in effectiveness. • Coordinated with global non-woven and technical textiles trade expo organizers [such as Messe Frankfurt] to ensure successful event participation resulting in a 20% increase in a lead generation [from IDEA & Techtextil].• Supervised successful Google Ad campaigns and reported on key digital marketing metrics resulting in a 25% increase in online sales and a 30% increase in lead generation. Show less

Gurgaon, Haryana, India

• Created engaging website copies and blog content that improved website traffic by 40% for FY 2018-2019 - www.vatikabusinesscentre.com• Crafted speeches for diverse occasions and audiences, including corporate events, conferences, and seminars resulting in a 25% increase in audience engagement and a 90% stakeholder satisfaction rate.• Developed and executed strategic internal communication plans that resulted in a 40% increase in brand recognition and a 25% increase in employee… Show more • Created engaging website copies and blog content that improved website traffic by 40% for FY 2018-2019 - www.vatikabusinesscentre.com• Crafted speeches for diverse occasions and audiences, including corporate events, conferences, and seminars resulting in a 25% increase in audience engagement and a 90% stakeholder satisfaction rate.• Developed and executed strategic internal communication plans that resulted in a 40% increase in brand recognition and a 25% increase in employee understanding of organizational goals and initiatives.• Created captivating opinion editorials on a broad range of topics, including current events and industry trends, resulting in a 50% increase in brand exposure.• Collaborated with key stakeholders [mostly the leadership team] to identify and address key messaging objectives resulting in a 25% increase in audience engagement and a 15% increase in media coverage. Show less

Gurgaon, India

• Generating all online content on time, such as website, SEO articles, SMO articles, blogs, and newsletters resulting in improved website traffic, user engagement, and lead generation.• Collaborated with design and development teams to ensure website content and design were optimized, resulting in a 30% increase in website traffic and a 25% increase in user engagement.• Successfully created and managed all social media accounts organically, resulting in a 50% increase in social media… Show more • Generating all online content on time, such as website, SEO articles, SMO articles, blogs, and newsletters resulting in improved website traffic, user engagement, and lead generation.• Collaborated with design and development teams to ensure website content and design were optimized, resulting in a 30% increase in website traffic and a 25% increase in user engagement.• Successfully created and managed all social media accounts organically, resulting in a 50% increase in social media followers, improved user engagement, and increased brand awareness. Show less

Gurugram, Haryana, India

• Successfully led and supervised the online marketing and communication team, resulting in the timely completion of all marketing projects and initiatives.• Developed and implemented a content creation strategy resulting in well-written and keyword-optimized copies for websites, blogs, articles, weekly mailers, newsletters, communication materials, social media channels, and Google-Facebook ad campaigns [https://www.mercurysolutions.co/blogs].• Successfully implemented email marketing… Show more • Successfully led and supervised the online marketing and communication team, resulting in the timely completion of all marketing projects and initiatives.• Developed and implemented a content creation strategy resulting in well-written and keyword-optimized copies for websites, blogs, articles, weekly mailers, newsletters, communication materials, social media channels, and Google-Facebook ad campaigns [https://www.mercurysolutions.co/blogs].• Successfully implemented email marketing campaigns, resulting in a 20% increase in open rates and a 15% increase in click-through rates. Show less

Gurgaon

Postgraduate Degree, Strategic Marketing Communications, Gpa - 4.0 [High Distinction]

Bachelor'S Degree, English Honours

Master'S In English Literature, English Literature

Honours in English Literature & Linguistics