making ads, content, IP's and enjoying oneself.reach out - hello@braindad.co

leading marketing. across brand & product.0 to 1.

- Full funnel marketing.- Brand; product and performance.

FamPay is India’s first (and largest) neo-bank for the GenZ.We’ve been featured in LinkedIn’s Top Startups in India across 2021 and 2022!I head the marketing function - across brand, product, partnerships and performance. Bringing in acquisition, retention, revenue along with platform and category growth.

Led a team across India, Europe and China.Marketing strategy for brands like Netflix, Tinder, Bacardi, Zomato and OkCupid amongst others.

Content + Commerce. For platforms & brands. Strategy, conceptualisation and execution.Asia, Africa, India, Middle East with a focus on Europe.

Strategy and execution of original & branded content for some of the biggest global content platforms and brands.Developed a creator-first model for maximising brand value through content.Development and execution of through-the-line campaigns with a 360 approach from planning, execution, analytics and measurement across various media platforms.Global experience of working with major brands across multiple geographies ranging from Asia, Africa, Middle East and Europe.

Working with OTT's (Amazon Prime Video, YouTube, Hotstar & Discovery Networks) and brands (Red Bull, Bacardi, Diageo, Maruti & NBA) to plan, conceptualise and execute original and branded content. From client briefing, conceptualising, planning execution, overseeing media strategy and analytics, worked across multiple formats and platforms to deliver successful content-driven media campaigns.

Directed for AIB, India's premier comedy act & was instrumental in conceptualization, scripting & directing their online sketches that have garnered over 6 million views.

A networking platform designed to equip film and media professionals from India (and around the world) to network, collaborate and work with each other. An entrepreneurial venture to address a definite gap in a very fragmented industry.Worked on the product and go-to-market.

Conceptualised, wrote, planned and directed a web series called 'Tap That' for 101India.com, garnering over 4 million views on YouTube and 101 India.Also conceptualised and shot short-format promos and videos for 101 India.

Associate Director to Ashim Ahluwalia.Pre-Production to Post-Production of television and digital commercials.Worked with agencies like O&M, Mccann Erickson, BBDO India, JWT, Draft+FCB, Wieden+Kennedy, Spatial Access and Taproot India and clients like Pepsi, Honda, TVS, Toyota, Audi, L'Oreal, Nivea, Samsonite, Perfetti and Royal Enfield.Converting pitches to agencies, pre-production of TVC's and digital content, shoot and post-production.

Director's Assistant to Abbas Tyrewala for his feature film.Pitching to Studios.Pre-Production.Script Supervision.Shot Breakdowns.Second Unit Director.

Assisted Nagesh Kukunoor on his docu-drama - Lakshmi, which premiered at the Palm Springs International Film Festival

Intern at the Percept Picture Company.Created pitch videos for agencies.Attending shoots of various AFP's and TVC's in multiple capacities.