Devashish Rathi Email & Phone Number

United Arab Emirates

Sales and Business Development  Responsible for defining sales strategy, business and distribution of various brands in the Middle East and Africa market. Owning and managing the end to end business process for these brand in the defined market. Proposed and Initiated new market penetration plans and business expansion strategies based on market visit, trends, competition mapping and research resulting into increased revenue growths. Responsible for negotiating, listing and finalizing agreements with key accounts, hyper chains and modern trade partners. Responsible for P&L of the entire region.  Launching products, executing orders, and providing efficient service at all levels from customers to key trade partners. Product Planning and Management  Oversee the development and management of product line-up as per business plan, market and technology trends. Defining the product life cycle, value chain and pricing strategy for these brands. Attended trade shows and exhibitions (CANTON fair, HKTDC, etc.) globally to study technology trends and implement the same. Develop and plan the products from scratch with the help of OEM network in China and India, also responsible for negotiating and finalizing the PI. for procuring the same. Developed various products in LED TV, Air cooler & Air Conditioners segment for these brand.

Coventry, United Kingdom

 Key Modules: International business, Strategy & planning, marketing, improved management decision-making, operations management, entrepreneurial finance, leadership & art of judgement making.  Completed consulting engagements with Shakespeare’s Birthplace Trust, British Telecom, & Marketing project on Honda Outboard Motors. Completed client engagement project for Merryck & Co, explored the feasibility to expand in a new country under “managing in the new world” module.  Successfully bagged & delivered project for Callcredit Information Group by reviewing the UK online gaming industry. Charted out market dynamics, competitive landscape, SWOT analysis, responsible gaming opportunities & proposed the way forward strategy for Callcredit Marketing Solution.

Hyderabad Area, India

 Heading sales and Business development for 3 brands in Andhra Pradesh, India.  Responsible for handling 8 branches and a sales team force of 45+ workers.  Responsible for P&L, product planning and entire sales cycle.  Handled and expanded trade partners network from 330 to 410 by penetrating the rural regions and strengthening relations with the existing key accounts.  Awards: Highest sales growth in Flat Panel Display (LED and LCD’s) category and Lion of the year 2012 (for overall consistent top performance).

New Delhi Area, India

 Responsible for designing the business planning process, conducting regular strategic review meets and evaluating the business performance.  Assisting the President in strategic planning and monitoring Business Plan to increase turnover.  Coordinate with the management, business heads and corporate functions to strengthen and implement strategies.  Implementing management’s thoughts, vision and policies down the line for business transformation, cost optimization and performance improvement.

Master Of Business Administration (Mba), Strategic Sales & Marketing, Business Analysis & Development.

International Business Strategy and Practice Improving Management Decision Making Operations and Supply Chain Management Leadership.

Bachelor Of Commerce (B.Com.) (Honors), Business/Commerce, General