FOREO is a fast-growing, innovative company operating in the beauty and skincare industry. I was hired to this position as the organization decided to put more focus on SEO efforts.Duties- monitoring organic traffic and SEO performance of the core ecommerce website across 10 languages; implementing website content changes to improve search ranking and CTR- doing both general and special-purpose keyword research using ahrefs software, e.g. finding optimal generic keywords for new product launches- holding internal SEO workshops for PR team leads responsible for influencer content in their respective markets- collaborating with the internal app development team on UX, in-app copy and voiceover; providing inputs on App Store Optimization- hiring and leading a Junior SEO associate to distribute workload

FavBet is a global sports bookmaker that entered the Croatian market by acquiring a local bookmaker Favorit in Q1/2016. I was hired to build the online image of the new company and to set up and manage digital marketing channels so that they drive actual business results.Duties- creating various forms of micro-content for our SM channels (FB/INSTA/TW) to target the sports betting scene: outlining our competitive advantages, exclusive offers and promotions, posting sports content tied to current tournaments and championships, curating funny/cool videos, designing original memes (with GIMP software), writing long-form posts...- planning media-buying opportunities and large-scale digital marketing campaigns with partner agencies- managing our own topic on Forum.hr, co-producing our weekly newsletter- optimizing our main website traffic using Google Analytics data- prioritizing software development tasks (JIRA) for the team at our global HQ

Joined the agency on a part-time basis to take on the growing volume of SEM work.Responsibilities:- meeting up with agency clients to agree campaign specifications and goals- analyzing existing AdWords account data (Keyword performance, Search term report, etc.)- setting up, managing and improving new campaigns- performing further optimization based on Google Analytics data

Look4Data is an affordable, Raspberry Pi based computer vision system for measuring and optimizing production equipment performance in different manufacturing and processing industries. Using proprietary image-processing algorithms customized to work in factory environments, we are detecting the actual quantities of goods produced in real time, and providing actionable insights to production floor managers. Look4Data is the most cost-effective solution to implement the Overall Equipment Effectiveness (OEE) analysis framework into both simple and sophisticated production operations.- defining the company mission, vision & product roadmap with the founders- market research & formative product development- business modeling and financial planning- writing the general product pitch deck- creating diagrams of the main system components in MS Visio

Madbarz is a fitness app for bodyweight workouts.When the co-founders raised an angel investment valuing the company at $1.1M, I joined the team to formally set up the Zagreb office, improve the overall internal organization as well as tracking of software development work, draw up a growth plan, and boost marketing activities. Specifically, my responsibilities included:Growth & Marketing- designed a customized growth metrics model across the stages of the user lifecycle (AARRR), providing critical decision-making data for driving user growth, retention and engagement- supported the CEO in business negotiations: prepared partnership proposals, engaged in talks and relationship-building with potential partners- set up video content collaborations with independent athletes- built out Twitter as a signup channel with engaging, call-to-action tweets- wrote copy for the landing page, app store page, automated email campaigns..Community Management & Customer Support- responded to page posts and inbox messages on Facebook (~200K fans)- replied to tweets (~2K followers)- resolved queries related to app usage, general questions about training,..- collected new feature requests- pinpointed software bugs- wrote a categorized user FAQProduct- organization of software development: weekly scrum meetings, feature prioritization- proposed viral features (referral system, etc.)- web+mobile UI/UX design ideas- tested product features, reported bugs and potential problemsRecruiting & Office Management- interviewed new employee candidates, sourced a volunteer developer- drafted 1-pagers for potential investors, accelerator applications, pitch decks, press releases- maintained relations with existing investors: day-to-day communication via email & Skype, weekly work reports- formally incorporated the Croatian software development subsidiary with lawyers, tax authorities, and accountants- handled internal finances (costs and payroll) and accounting paperwork

ZIP is the first Croatian tech startup incubator, and as of 2015 also an accelerator.It was founded by a team of Croatia's most active and prominent angel investors and entrepreneurs highly experienced in the tech space:Saša Cvetojević (Repsly, Insako)Damir Sabol (Photomath, Microblink, Iskon)Mihovil Barančić (WhoAPI, Astra Business Engineering)Ivo Špigel (Tech.eu, Perpetuum Mobile)As a first employee at ZIP, I have organized the startup incubation program, led an operational team of 3 direct-report volunteers, and reported to the founders of the incubator.We have supported the first 2 batches of startup teams in achieving their milestones: of the 16 incubated teams, 5 teams released a product or MVP, 4 formed a company, 1 raised an angel round and 1 made an exit.Responsibilities in the operational team included:- core startup program: organization of workshops, mentor network facilitation and progress tracking- coordination of PR activities & media/sponsor/partner relations- organization of community building events: conferences, hackathons, meetups- content creation for the official ZIPZg.com website based on WordPress (news, announcements)Additionally, my individual responsibilities included:- project fundraising (e.g. ZIP Master Class)- managing ZIP coworking services- office administration (finances, paperwork)

- audited payroll, fixed asset and cost accounts at the leading Croatian and multinational companies from various sectors

held tutorials for a group of 50 students: problem-solving, preparation for tests and exams