Expertise in solving problems of Hard water scaling in industrial and commercial equipment, health and hygiene with a salt-chemical free water softening technology. #MagicWater is a compact electronic controller using Electrostatic technology for Water Softening and descaling for Industry, #Residential complexes and commercial establishments like #Hotels and #Hospitals. The scales deposits due to use of #HardWater in #Boilers, #HeatExchangers and #CoolingTowers, can be loosened and flushed out to increase the heat transfer efficiency of the equipment thereby saving energy loss and revenue. Further it also prevents new scale deposits.Backed by 30+ years of experience in Industrial Automation domain including Research & Development, Product Concept design and Manufacture execution as Business unit head, MagicWater is designed to be a robust and long lasting product with lowest cost of ownership. MagicWater is also suitable for bungalows, farm houses, residential complexes, society buildings to prevent problems of hardwater like skin dryness, itching and scale deposition on bathroom fittings, tiles, flooring, washing machine, water filers etc.Complete business management from building Product Strategy involving multiple stake holders & market trends, making-monitoring & controlling budgets, make/buy decision making, Outsource vendor development, skill requirement identification & Human resource development, cost control, Department progress reviews, ISO 9001-2008, Kaizen implementation, Quality matrices monitoring & improvements, Electronics Manufacturing infrastructure & capacity development, After sales service & repair management.Mentoring of various teams towards implementing “micro-Innovations” and “Design Thinking” concepts to make successful products in Indian as well as similar emerging markets.