DataPOEM, A Revolutionary New Way of ROI Attribution, Optimization & Planning! The causal learning methodology is going to create a new paradigm of marketing planning, optimization & measurement. It is faster, smarter, comprehensive and agile. This will help marketers make data driven decisions in an agile manner.AI based models are built at a rocket speed where the models can be created in minutes. This will help brands make faster decision based on actionable insights. It is going to change the existing paradigm of statistics-based marketing mix modelling.- Managed the complete Customer Life Cycle and Account Management, including Business Development (BD) and Sales Handover responsibilities.- Managed a dynamic team comprising over 50 AI Scientists, Business Development Managers (BDMs), Data Analysts, Product Managers, Automation Engineers, and Customer Success Managers.Developed documentation of practices for all customer interactions to understand customer challenges, expectations and success measures.- Collaborated with customer stakeholders to analyse and prioritise defects and enhancements to position timing expectations for correction or new process rollouts.- Directed customer product and service adoption to deepen customer utilisation and identify new opportunities.

- Developed and implemented comprehensive strategies to monitor, analyze, and manage online reputation across various digital platforms. Utilized advanced tools and techniques to track brand sentiment, identify potential issues, and proactively address them to safeguard brand reputation.- Established protocols and procedures for effectively managing crisis situations and mitigating reputational damage. Acted as a key spokesperson and liaison during crisis events, communicating transparently with stakeholders and implementing strategic responses to minimize negative impact.- Ensured that Customer Success initiatives were closely aligned with the goals and objectives of Product, Marketing, Payments, Lending, and Operations, fostering a unified approach to enhancing customer satisfaction and loyalty.- Spearheaded the development of comprehensive SOPs tailored to the needs of a diverse team of 100+ professionals encompassing Customer Success functions such as Customer Service, Online Reputation Management (ORM), Escalations, Business Development (BD), Sales, and Consumer Insights.

- Directed day-to-day operations by spearheading implementation of short-term and long-term strategies to achieve business targets and Customer Satisfaction goals.- Managed service escalation by identifying issues, containing impact on clients and addressing issues until brought to resolution.- Identified opportunities for improvement through documentation, training or procedural changes to coordinate solution execution.- Directed projects and kept teams updated on how assignments were progressing to encourage team involvement in solution development

- Successfully managed projects for three prominent gaming companies: Supercell, Scopely, and Social Point.- Provided strategic and technical support to online gamers, addressing their queries through email, social media channels, and online reputation management tools.

- Provided prompt and professional resolution to customer inquiries, ensuring high satisfaction and loyalty through effective communication and problem-solving to U.K customers for HSBC Direct.- Contributed to achieving business targets by identifying opportunities for enhanced call center contributions.

- Training clients on using the Trading Platform- Conducting Workshops/Seminars/Business development workshops- Training new employees for Lead generation, Sales, and Marketing- After Sales/ Customer Service- Back Office management