Media Planning and Execution:Develop and implement media plans on a monthly basis, optimizing spend and channel selection to achieve marketing goals.Brand Communication Strategies:Apply strategies to increase brand awareness and optimize product positioning. Use market feedback to refine marketing tactics and brand messaging.Vendor Coordination: Oversee vendor management for corporate and marketing activities, ensuring that vendors meet performance standards and contribute effectively to marketing objectives.Marketing and Promotion Management: Oversee marketing and promotional activities for MTO chains.Customer Engagement Planning: Develop and implement customer engagement plans at the store level.Brand Launch: Monitor product performance in the market post-launch. Provide Above-The-Line (ATL) and Below-The-Line (BTL) support as necessary to address challenges and capitalize on opportunities.Performance Monitoring: Track and analyze the performance and results of marketing activities to ensure effectiveness.Sales Team Alignment: Collaborate with the sales team to align marketing activities and ensure successful promotion implementation.

Market & Consumer Insights Analysis: Analyzed market trends and consumer insights to identify and develop new business opportunities.Marketing Plan Development: Developed and implemented comprehensive marketing plans and strategies.Integrated Brand Communication: Created and managed an integrated brand communication plan, including budget management, media selection, and collaboration with agencies.Marketing Budget & Calendar: Formulated the marketing budget and annual calendar based on customer feedback, research, and sales input.Brand Communication Strategy: Prepared key brand communication strategies for all brands, ensuring alignment with overall marketing goals.Integrated Communication Development: Managed integrated communication efforts (TVC, in-store, outdoor, radio, press, PR, BTL) to establish and build the expertise of new brands in the category.Market Launch Planning: Developed a comprehensive market launch timeline for new products, including communication concepts, marketing calendars, and introductory offers.Corporate Brand Management: Created brand guidelines and ensured their implementation through regular brand audits.Online Campaign Coordination: Built and coordinated online campaigns, including social media, digital ads, microsite development, content creation, and documentation.Key Accomplishments:Namkeen Category Development: Worked closely with a cross-functional team to develop the Namkeen (snacks) category.Product Launch Strategy: Developed and executed the product launch strategy, market placement, and visibility for Bansiram Namkeen.Future Roadmap: Crafted a three-year roadmap for the New Products Portfolio under Bansiram.Star Nuts Growth: Drove growth for Star Nuts, a flagship brand of Urmin, achieving a milestone of 1000M in one year. Successfully launched the first Star Nuts flagship store in Ahmedabad to enhance brand visibility.Store Launch CoordinationStore Launch Support

Doing...(NPD - New Product Development ):-1) Cunsumer research, Market research & Product research.2) Finding suitable area for launch.3) Competitor analysis.4) Finding good location Retail for shop5) Opening the Retail shop