UX and Quality Improvement. Improved UX quality processes, reducing usability issues by 10%, increasing customer satisfaction, and contributing to an 11% growth in GPV in 2023Design QA and Testing Innovation. Led design QA and prototype testing, reducing post-launch defects by 50%, ensuring alignment with UX and UI design principlesCollaborative Standards Creation. Worked within a cross-functional quality committee to set UI/UX and QA standards, ensuring design… Show more UX and Quality Improvement. Improved UX quality processes, reducing usability issues by 10%, increasing customer satisfaction, and contributing to an 11% growth in GPV in 2023Design QA and Testing Innovation. Led design QA and prototype testing, reducing post-launch defects by 50%, ensuring alignment with UX and UI design principlesCollaborative Standards Creation. Worked within a cross-functional quality committee to set UI/UX and QA standards, ensuring design consistency and product excellenceAutomation and Design Process Improvement. Supported automation initiatives and enhanced design workflows, boosting product reliability during key launchesPrototypes and User-Centered Design. Conducted UX research, analyzed trends, and tested prototypes to optimize user interfaces, improving project efficiency by 15% Show less

Product Portfolio Design. Design and planning of the entire product portfolio, advancing automotive design for Chinese EVsSUV Crossover Development. Contributed to the successful creation of a 7-seater SUV crossover platform tailored for the Chinese marketIn-Vehicle UX. Collaborated with product and interaction design teams to elevate the in-vehicle experience of a Level 4 autonomous mobility concept

Product Planning. Designed and Manufactured telecommunications towers for major players in the Indian telecom sector, enhancing aesthetics, connectivity and infrastructureE-commerce. Developed brand design strategies to drive commerce for Lancer’s in-house product portfolio, boosting market presence and sales

Vehicle Design . Conceptualized and prototyped a three-wheeled electric vehicle (EV) specifically designed to meet the diverse needs of residents in tier one and tier two cities in India. Contributed to the engineering of an innovative tilting mechanism for the EV, enhancing stability, dynamics and ride comfort

Product Design . Designed and tested automotive exterior trim for sport variants of sedans and hatchbacks tailored for the Indian subcontinent market