Devender Gupta is a seasoned business leader with deep management experience, broad leadership skills and a wide business perspective developed over the last 30 years of working in India and globally.Devender is Founding Partner of Asmara Group, a company that operates in 12 countries and 16 locations doing sourcing of over Rs 6,000 crores annually. Asmara work with some of the Marque brands in the world like Aberocombie & Fitch, Tom Tailor, Urban Outfitters and Marco’O’Polo to name a few.As the Founding partner and Board member, Devender provides guidance and vision to the company and its management. Devender is also Founder of Shopperr.Shopperr is cross border an e-B2B platform for product sourcing, designed primarily for small and medium-scale traders (wholesaler/retailers/e-commerce/marketplace-resellers).Shopperr provide end to end one-stop solution to resellers by combining technology, sourcing, logistics, and financial support. By using technology as a source we enable sellers to access imported goods at low prices and also eliminate the associated risks of procurement and last-mile delivery.As an entrepreneur, he is transforming the way consumers and businesses converge in India. What started as a small business has now become a significant company that supports multiple Indian and international brands and is changing the way fashion is bought and sold in the country. Devender firmly believes that a business cannot establish itself unless it connects with the consumers, comprehends the need and develops products and services to meet the need. Devender is an alumnus of National Institute of Fashion Technology. His entrepreneurial mind and skills led him to start his own venture. Devender’s career can be expressed in his three strengths – market and trends understanding, quick adaption of new technologies and people management.