Managing one of the industry leading loyalty programs.Designing customer centric systems and processes to enhance customer experience. Taking care of CLM through marketing interventions at different stages of customer journey. Building customer loyalty for brand by offering customer centric value proposition that delights customer with a sense of belongingness

Strategy building for in house system developments for loyalty program.Building customer value proposition basis past behaviour of customers through data Analytics App and web engagement through campaigns and contextual communication to customers

Key Deliverables:Achieving revenue targets of circle through intelligent segmentation of customer on the basis of geographic and demographic behaviour Maintaining high customer satisfaction levels to keep them on board and devising market specific schemes to gain market share in highly competitive domainMarket communication about various products to maximise their recharge along with customer life cycle management

Brand Management in Punjab,H.P circles by creating awareness about brand and its various products.Promoting brand through ATL and BTL techniques.Market Research for launching new products.