A dynamic, diligent and qualified mechanical engineer with more than two decades of expertise in the field of Marketing, Business Management and Business Development. My last employer was Interpump Hydraulics (I) Pvt. Ltd contributing as a Senior Manager– Marketing. Over the years, I have had many roles and responsibilities that have helped me carve this professional path for my self. Some of these roles and responsibilities include conducting demand forecasting and managing inventory, ensuring optimum inventory levels with channel partners to ensure timely deliveries; providing the necessary technical services solutions to the customers; formulating and implementing strategies and reaching out to the unexplored market segments/ customer groups for business expansion; determined the training needs, identified training gaps and conducted programs to enhance the operational efficiency of the entire team to ensure profitability and maintained productivity benchmark; developing spares target for dealers Distributors and Sales Engineers; conceiving and developing efficient and intuitive marketing strategies; organizing and oversee advertising/communication campaigns; conducting market research and analysis to evaluate trends, brand awareness and competition ventures; initiating and controlling surveys to assess customer requirements and dedication; maintaining relationships with media vendors and publishers to ensure collaboration in promotional activities and monitoring progress of campaigns using various metrics and submit reports of performance; collaborating with managers in preparing budgets and monitoring expenses. I am trained in SAP -Sales and Distribution module and a certified Six Sigma Greenbelt Professional. So, if you liked this glimpse of my profile then you can refer to my attached resume or contact me at devendaya@gmail.com