Conceptualisation and implementation of brand communication & campaigns in coordination with media buying & creative agencies for ATL, BTL & Digital marketing. Overseeing the product development and management of advertisement campaigns (ATL & BTL).Providing direction to execute product promotions/launches as per local characteristics. Ensuring maximum product and brand visibility in the Retail network through branding and capturing optimum market shares.Create content for corporate marketing collateral, website/blog/social media, and other initiatives.Provide assistance on press releases, contributed events and conferences.Managing corporate communication, brand image building & product awareness campaigns.Achievements –ADC 2016, 2017, 2018 and 2019Achieved BEI (Brand Equity Index)- 1.8 to 4.8 Strong Brand Presence in the existing marketsSchematic Promotions Like Consumer Promo, white goods and Gold & silver schemes.Digital platforms: Direct interaction through Anmol Ristey Website and app LaunchCustomer Loyalty Programs ATL and BTL – Cost Effective Series of TV, Radio Campaign & Press release in print media, Mall Activations, Canter Activation. Zero Budget Activity Digital Marketing – Social Media accounts management, SEO, SEM, Email Marketing, Digital Campaigns across all platforms, Google analytics, Social Media Analytics, Website development and applicationOutdoor – Conceptualized & Executed Cost effective and strategic OOH Campaign with Huge budget. Executed 3 campaigns with name of ‘Integrated Creative’, ‘Consumer Promo’, ‘Shandar Imarthen Banthi Hai Ek Jaandar Cement Se’ & ‘Jimmedari Majboot Aur Tikau Nirman Ki’.

Brand working on – Tea Products – Marvel-Yellow, Gold, Gold Pattiyan, Red & Rozana.Celebrity Branding – “Priyanka Chopra” as Marvel Tea Brand Ambassador Movie(Tevar) Endorsement with Sonakshi Sinha and Arjun Kapoor . Song Endorsement “Let’s Celebrate in Tevar”Managing budget of 30Cr for Branding & Promotion of Marvel Tea.Conceptualizations and executions of all ATL & BTL Activities to register the brand in Consumer mind.ATL and BTL - Responsible for media buying & media Selection- TV, Press, Outdoor, Radio, Electronic Media planning and managing the brand with a team. Co-ordination with ad agencies for brand promotion to build brand equity in the market. Responsible for to determines best utilization of budgets & in addition to driving brand volumes & equity, an active role to play in driving brand profitability by judicious utilization of resources & driving strategic cost initiatives. Preparing and handling Annual Marketing Plan, Annual Budget Allocation and Annual /Monthly Volume targets, so to ensure smooth functioning of business operations. Monthly business review meeting- Target Vs. Actual, Monthly Budget APSP-2014-15, Contribution Analysis, Pending Task and completion Report, Sales Trend Analysis, Market intelligence report, Product Quality Complaint Reports, Market visit Report, Own Product Matrix vis a vis Competition.Merchandising and Sales Promotions – Preparation & designing of promotional activities to increase the achievement of the sales every month. To develop all forms of merchandising collaterals like signage’s, hoardings, In shop branding, leaflets, Brochures, POP material-Dangler Poster, Hangers, Banners. In and Out store PromotionsMarket and Competition- 6 Days Monthly Market Visit, Analysis and feedback on competitors’ activity.

Oct’2011-Jan, 2014 FENA (P) LIMITED, New Delhi As Product Executive.A FMCG organization with leading businesses in the field of Fabric care, Home care & Personal care products.JOB PROFILEBrand worked on – Personal care Products -‘FAMUS Sanitizer, Soap & Hand wash’ Preparing and handling Annual Marketing Plan, Annual Budget Allocation and Annual /Monthly Volume targets, so to ensure smooth functioning of business operations. Monthly business review meeting- Target Vs. Actual, Monthly Budget APSP-2012-13 & 14, Contribution Analysis, Pending Task and completion Report, Sales Trend Analysis, Market intelligence report, Product Quality Complaint Reports, Market visit Report, Own Product Matrix vis a vis Competition.ATL and BTL Activities - Responsible for advertising, co-ordination with ad agencies, brand promotion, media selection - TV, Press, Outdoor, Radio, Electronic Media planning and managing the brand with a team. To ensure that media rates have been well negotiated.Trade marketing activities - Taking care of all trade marketing activities which involve exhibitions, trade fairs, small scale activities, road shows, sales promotion, Dealers meet and co-ordination with sales team.Schematic and Thematic Campaigns-Launching Schematic & Thematic campaigns related to increase in Shelf movement, bill value and footfall. Merchandising and Sales Promotions – Preparation & designing of promotional activities to increase the achievement of the sales every month. To develop all forms of merchandising collaterals like signage’s, hoardings, in shop branding, leaflets, Brochures, POP material-Dangler Poster, Hangers, Banners. In and Out store Promotions & Promo Table Activity

May’09-Sep’2011 NEON laboratories ltd. (Consumer Health Care Division) as Product Service Executive JOB PROFILENEW PACKAGING DEVELOPMENT – Developed new Product & packaging for the Brand NIPCARE & launched Ropivacaine with brand name of Ropin 1st time in India.DEVELOPING ATL & BTL STRATEGIESRadio-Production, Scheduling and ImplementationPrint & Press – Creative finalization, Planning, ImplementationParticipitation in events, Fairs & PromotionsSIGN BOARD INSTALLATION- ALL INDIAQuote finalization, Vendor finalization, and Creative finalization, Approval from departments, Coordination with the Vendor, Installation Verification and Market feedback. NEW PRODUCT DEVELOPMENT AND LAUNCH –Launch “Ropin” brand of Ropivacaine Market research, Product development, Pricing, Packaging, Printing, Placement, Promotions.North & Central India launches Planning and Execution in coordination with sales Department.