Worked directly with the leadership team to develop inbound marketing campaigns via SEO, SEM, SMO, and DisplayHelped redevelop Booker.com website for higher conversion rates and better (UX) user experienceIncreased organic rankings via SEO from nowhere to top 3 rankings for major keywords within 6 months in GoogleDeveloped and managed all search campaigns that resulted in more than doubling (25% to 60%) of organic webReduced paid search budget by 50% while maintaining maximum effectiveness and adhering to strict budgetsConsulted marketing team on how to manage and incorporate new ideas to increase visitors and conversions viaPerformed ongoing site analysis and keyword research to optimize, track, and generate weekly and monthly reportsBased on analysis, results and client feedback, continually improved and modified strategies to optimize conversions......................................................................Responsible for updating the CRM and keeping a running spreadsheet of daily activityPromoted and demonstrated the value of Search Engine Marketing (PPC), Search Engine Optimization (SEO) Display Advertising, Social Media, Mobile Advertising, and website solutions to generate new business within the client's marketAudited clients marketing strategies and assisted them with maximizing their presence and relevance onlineDefined key components of SEM, SEO, PPC and Social Media Marketing to increase lead generation and conversionsCommunicated effectively all steps and expectations of digital marketing campaigns....................................................................Analyzed various digital marketing tools to develop well-rounded strategy for client.Increased website traffic 45% by implementing successful Google AdWords campaign.Marketed to over 400 customers by use of MailChimp e-mail marketing service............................................