Tracking, Monitoring and Execution of all strategic projects across Automotive Sector.Track & monitor Business Performance for the Automotive Sector on Quarterly and Annual basis.Set up effective PMO for timely delivery of strategic benefits while leveraging technology.

Dealer Manpower Development Related:Establishing Dealership HR framework, Manpower Org. Structure, Manpower adequacy. Design & Deliver Training Programs for Customer Processes, Soft Skills, Leadership Development.Set up Manpower Portal track Manpower Quality Index, Productivity, Training effectiveness/Gaps, Certification. Improved manpower quality enabled M&M to achieve Customer Top 2 Box ratings of 95% in Sales & 93% in Service. Customer Experience related:Creating… Show more Dealer Manpower Development Related:Establishing Dealership HR framework, Manpower Org. Structure, Manpower adequacy. Design & Deliver Training Programs for Customer Processes, Soft Skills, Leadership Development.Set up Manpower Portal track Manpower Quality Index, Productivity, Training effectiveness/Gaps, Certification. Improved manpower quality enabled M&M to achieve Customer Top 2 Box ratings of 95% in Sales & 93% in Service. Customer Experience related:Creating & Managing Pre-Sales & Post Sales Customer Processes.Delight through First Time Right and Every Time Right Customer experience.Managing Reward & Recognition Programs, Consequence Management Processes at dealerships.Tracking and improving customer satisfaction ratings. Achieved 1st Rank in SSI & amongst Top 3 in CSI JD Power Ranking in 2018 for M&M amongst Automotive OEMs in India. Show less

Establish X-mart Exchange Business Model across M&M Channel. Ensure compliance of Dealership norms viz. Working capital, Manpower structure/adequacy and processes.Responsible for sales of new Mahindra vehicles through exchange of old vehicles of any make.Achieved Exchange Sales penetration of 25% of M&M’s overall sales volume within 3 years.

Establish Accessories business to improve bottom line for M&M and Dealers.Achieved accessories business Top line revenue of Rs 50 Crore/annum within 17 months.Improved bottom line through “Maximile” Royalty Business by generating profit of Rs 24 Crore/annum.Introduced Extended Warranty Products for Customer retention & Dealership profitability. Achieved 25% penetration.

Responsibility of Advertising & PR for SUVs and LCVs.Conduct Market Research, consumer insighting and Brand track studies.Planning & execution of Annual Brand plan, including Brand Sales & Market Share targets.New Product launches. Successfully relaunched M&M flagship Brand “Scorpio”.Scorpio achieved “Olympic Brand Status” in 2007, continues to dominate as a “True Blue SUV” even today.

Managed Advertising & PR agencies for Category Marketing activities.Introduction of new products/ features based on consumer insighting studies in coordination with R&D. Conduct sales promotion activities – Print/ TV/ BTL – Pan India level.Liaison with customer care to monitor design related product complaints & resolution.

Brand Management Activities for of Light Commercial Vehicles – Trucks & BusesHandling Advertising & Media AgenciesCreation & Execution of Annual Marketing Plan (includes Sales & Market Share targets)Liaison with Product Planning, R&D for new product developmentNew product launchesAdvertising & Sales Promotion activities – Print/TV/BTL – Pan India Level

Responsibility of Sales & Market share for all AD products in Mumbai & Goa region.Channel management in terms of Funds, Manpower & Infrastructure.