• Plan and launch optimized online adverts through Google AdWords, LinkedIn, Twitter etc. to increase brand awareness and/or generate leads.• Source and test new user acquisition channels/partners, and optimization opportunities to make the campaigns more effective.• Optimize copy and landing pages for search engine marketing• Drive the SEO for the brand's website.• Create and manage the email marketing campaigns (like MailChimp, Active Campaign, icontact etc.) for the company and ensure it delivers maximum returns.• Constantly seek opportunities to improve our user acquisition process and methodology• Strive for analytical excellence maximizing return and increasing efficiency• Provide feedback and input on the product roadmap for Global market and identify opportunities to deliver greater value to the company• Keep a track of leads and conversion rates, understanding the reason of non-conversion of clients and take adequate action.• Create and manage various paid campaigns (PPC) on different platforms like Google Adwords, Facebook ad, Taboola, Outbrain etc • Create winning strategies to drive relevant traffic to the web pages and create effective inbound marketing strategies.• Analyze and evaluate traffic and leads on a weekly basis through Google Analytics that helps to make the further winning strategy to the business.• Optimize all pages as per the best on-page SEO parameters such as AMP Page Load Time, Use of HTML Tags, robots.txt, tracking, resolving, monitoring web crawl issues, code optimization, Sitemaps etc.• Aware of all search engine updates and implement the same within the team.• Identify, develop and implement digital marketing strategies, aligned with marketing objectives, company brand, and lead generation goals.• Evaluating customer research, market conditions and competitor data for the digital space.• Review new technologies and keep the company at the forefront of developments in digital marketing