Sr. Digital Marketing Specialist
Gandhinagar, Gujarat, India
Creation and perfect execution of established SEO on page and off page methods to achieve consistent business conversion by driving potential traffic to the website. The creation of power pages in various industries to attract suitable influencers for the most effective content exposure.Creation of content marketing strategy with a timeline to ensure maximum exposure to the right audience and maintaining an online business reputation.Client satisfaction through driving quality serviceClient retention by providing growthUse of data and analytics to deliver marketing efficienciesWork closely with a team of analysts to develop and execute the online marketing strategyPerforming on-site SEO activities like website audit through Metadata Optimization, Landing Page Optimization for Link Building as well as Paid Marketing, Intent Based Keyword Research, Website Content Optimization for Targeting Keywords, Image & Media Files Optimization, Evaluation of Internal & External Links, Evaluation of URL Structure, Evaluation of Page Speed, Evaluation of the Website Structure, Implementing Structured Data and Rich Snippet, Competitor Keywords and Backlinks Research, Local Map Ranking, Monitoring Ranking & Performance, etc.Using social media to enhance the profile and reach of the companyMonitoring competitor social media activity, websites and email newslettersFacebook ads copywritingMonitoring and reporting activities of social media, CPM ads, blog traffic, and engagementIncrease Facebook fans, Twitter and Instagram followers without paid adsDigital media advertising through Google Adwords and Facebook ads to resound at the launch of the websiteConversion rate optimization (CRO)Manage PPC and Display Advertising to deliver growth and brand exposureKeep up with SEM trends and actively research, test and propose new approaches to improving campaign performance