Deven Machette Email & Phone Number

Brand. Creative. Copy. Social. Digital. Design.

New York, NY, US

Launched a new and diverse portfolio of beverages, resulting in an increase in global brand awareness within target demographics.Works to create a brand identity and messaging framework that resonates with health-conscious consumers, emphasizing lifestyle alignment.Developed a social media strategy, creating content weekly that has grown the brand to +300K.

Running a digital marketing agency for boutique brands and some public heavy hitters. Passionate about the power of native content and human-forward industries - food and beverage, gyms and fitness, dtc.

Santa Barbara, California, US

Digital marketing for SeaVees, Inc. and Pentland Brands - covering paid media, SEO, affiliate, influencer marketing, and more.

Atlanta, Georgia, US

Assisting in the strategic planning and execution of marketing and events efforts for a company finding its way in the evolving esports industry. Helped to construct messaging and brand voice in order to establish a space in the Atlanta, and national esports ecosystem.

Armonk, NY, US

• Supported the implementation of a marketing department by creating new processes + identifiable KPI’s
• Experienced in copywriting and establishing brand voice
• Created and managed brand aesthetic
• Managed the creation, implementation, and overall execution of various marketing and promotional campaigns within a multi-channel mix including social, digital, and print
• Derived insights from restaurant data to create and execute impactful retention + acquisition campaigns, which drove sales in key areas
• Managed team of 4

Armonk, NY, US

• Executed a diverse portfolio of events across a five-unit restaurant group.
• Facilitated day to day communications with clients, growing the events portfolio by building lasting relationships with internal and external groups
• Developed best practices within the events landscape in a growing restaurant group
• Daily oversight of Events Coordinators progress in order to increase revenue and provide an incredible guest experience.

Richmond, Surrey, GB

• Suggested contact plan enhancements based on tracking, best practices, + experiences
• Took lead on various branding and design projects for multiple brands
• Worked independently with deadlines while keeping communication lines open
• Created and executed multiple social media campaigns at once for different brands
• Developed content using knowledge of target audience while staying within brand guidelines
• Managed projects to provide support to teammates and grow a new and young team

Boston, MA, US

• Executed a variety of activation marketing tactics (festivals, foot and bike races, etc.)
• Managed community relations and outreach with an interactive social strategy
• Developed and implemented social calendar
• Generated ideas in order to grow social following within a young & interactive market

Richmond, Surrey, GB

Marketing and Research for large-scale business to business trade shows. Focused on social media strategy, researching and contacting potential exhibitors, attendees and sponsors, obtaining ad content within relevant publications, harnessing musical talent for shows (such as NYC Comic Con), keeping media contact lists, etc.

Bachelor Of Science (B.S.), Communication And Media Studies

Education record