Devesh Cooblal Email and Phone Number

• Implement a data-driven approach to design decisions, utilizing market research and user feedback to optimize the user experience and drive business growth for IBM Canada Ltd.• Lead cross-functional teams to drive innovation and implement design strategies that align with IBM's corporate vision and market trends.• Lead the design team to foster a culture of innovation and creativity, ensuring that IBM Canada Ltd. stays ahead of market trends and sets new industry standards.• Develop and mentor junior design team members to cultivate a culture of continuous learning and professional growth within the design department at IBM Canada Ltd.• Collaborate with other senior leaders at IBM Canada Ltd. to develop and implement a talent development program for the design team, ensuring continuous growth and skill enhancement to drive innovation and maintain a competitive edge in the market.

• Led the design initiatives and efforts at a major US bank to drive a successful launch of over 30 features, resulting in customer satifaction and an increase 2.5 in App Store ratings.• Collaborate with cross-functional teams to integrate design strategies with marketing and business objectives, resulting in approximately $7million worth of new work.• Cultivated successful promotions of junior designers on our team, fostering growth and establishing new design leaders to successfully be deployed on project initiatives.• Implement design thinking workshops and training sessions for cross-functional teams within IBM Canada Ltd. to promote a culture of design-centric problem-solving and innovation, leading to enhanced product development and customer satisfaction.

• Led the design for a large Canadian telecommunications company resulting in the successful design delivery for 12 features resulting in increased efficiency for contact centres.• Identify and implement innovative design solutions that align with IBM Canada Ltd.'s brand and market positioning, ensuring that the design projects drive competitive advantage and user engagement in the telecommunications, construction and travel & transportation sectors.• Co-lead a design project with the Apple+IBM in the construction space successfully establishing the design principles and vision, which led the project to win the Handelsblatt IT Innovation Award.

• Assisted with the creation of wireframes and mockups with the guidance of a senior designer resulting in the successful launch of mobile and web applications.• Co-facilitated design thinking sessions with various clients to introduce them to the process of design, as well as gain information to help guide our design vision.• Stay updated on industry best practices and emerging technologies to enhance design skills and contribute to the company's competitive edge in the market.

• Conducted and verified MOST studies on workstations in the plant in order to reduce non-value added activity• Provided launch support to the plant Industrial Engineers and TCF Team Leads by conducting MOST studies and solving issues with new launch material• Performed time studies on robotic arm welding machines to reduce the cycle time of machine operations to increase throughput of car body parts in the body shop/stamping• Verified engineering bill of materials data to ensure that the material handling tuggers delivered parts to the proper workstation in order to increase efficiency and quality• Designed a study in order to test the validity of purchasing Automated Guided Vehicles (AGV) to automate the delivery of parts from kitting cells to the production line• Redesigned kitting cells in order to provide more items in kits delivered to the production line, which reduced the amount of walking done by operators• Conducted productivity moves in conjunction with other departments in order to decrease manpower to increase the working capital of the plant

• By creating business process models, work order times were reduced by 50% for warehouse operations• Reengineered warehouse operations to save $50,000/year in labour costs and cut work-time in the warehouse to 15 minutes from 30 minutes per each job order• Updated warehouse inventory systems using root cause analysis, kanban cards and DMAIC methodology to increase inventory management efficiency• Developed health and safety policies for management and legal purposes in order to maintain a safe working environment and follow proper ergonomic procedures• Developed interface designs to eradicate issues with payroll and ensure efficiency when inputting employee hours• Supervised warehouse operations to keep track of demand and cost relating to equipment and stock status in order to keep levels optimum capacity• Liaised with distributors from Inscape and Herman Miller to resolve any issues relating to performance and ensure that our product and services were done in a timely manner

• Coordinated move of personnel and equipment from major location to a new downtown location• Worked directly with tradesmen to ensure problems with building construction were kept to a minimum and projects were completed to specifications• Ensured building maintenance and daily operations were kept to company standards• Performed daily floor sweeps to ensure workstations were working correctly and handled defects with any problems that were encountered with workstation equipment

• Defined user requirements by performing information and business requirements analysis to find defects through task flows and deliver to the UX team manager resulting in improved user experiences• Performed QA analysis of DB2 installation in both Windows and Linux environments to ensure install scenarios met the business requirement definitions• Developed prototypes by writing SQL scripts to simulate test scenarios to be used in testing phases of the design process• Supervised user testing scenarios by providing persona data, scenario scripts, user surveys, prototypes and technical support based on business strategies to further develop the needs of DB2 to the consumer• Under the supervision of the UX team manager, collaborated with business and coding teams to ensure that projects were executed to the correct direction and any issues were mitigated• Handled usability testing and UI improvements for the web-based Data Studio Administrator in order to improve usability and productivity of the software• Compared IBM’s flagship database software against competitors using competitive benchmarking techniques to determine areas of improvement and implement design strategies to improve marketability of DB2 in comparison to the competition