I have the P&L responsibility of the display network and as a part of the Senior Management of Rightspot Media, innovation, ideation, conceptualization, strategizing, and execution of strategy are my responsibilities besidesa. Identifying key client, industry, vertical and agency relationships that will optimize the brand and revenue.b. Mentor, train and improve the work process and efficacy of the team.c. Creatively develop programs that the sales personnel can present and sell to online advertisersd. Act as liaison with other internal media resources and platforms to optimize crossplatform opportunities.e. Hire, attract and maintain the continuity and professionalism of the team.f. Set agenda for digital sales growth, maintain business plans and execute to bring plans to fruition.

I played a key role in the launch of the Globe7 Ad-Network and other owned and operated properties which include www.ziddu.com and www.bharatstudent.com. Besides Business Development, I was also involved in the Marketing and Sales across all the business lines of Northgate Technologies Pvt Ltd