Responsible for Website promotion and online marketing. Identify and implement website best practices to improve marketing effectiveness, maximize conversion rates and grow the digital channel. Develop, execute and deliver the companies digital / online marketing strategy.Explore new developments in the digital landscape to find ways to more effectively achieve business goals. Manage all company communications to drive leads and ensure through gap analysis, appropriate support to correct performance with in cost effective targets. Ensure smooth running and completion of projects across site builds, online advertising, social media, maximizing online sales opportunities and search marketing. Plan and manage SEO, SEM, Audience Building, Media buying and social marketing activities.