Marketing Unit HeadClient handled:• Indosat Retention & Loyalty Div• BNI Titanium & Platinum Div Indosat Retention & Loyalty Program, responsible for:• Recruiting merchant for Indosat Square Tactical Program• Recruiting merchant for Indosat Square Retail Program • Supervising Creative design development & production• Loyalty Event production : - VIP Shopping with Titi Dj event at Harvey Nichols- Up close and Personal with Vina Panduwinata- Community Bupus Bareng Celeb Fedi NurilBNI Titanium & Platinum, responsible for:• Recruiting hi end brand merchant for regular & tactical program• Lifestyle event Production :- Trunk Show at Harvey Nichols, Bvlgari, LongChamp, Follie Follie, Coach

• Implement marketing strategy for Core Card (silver, gold, platinum and ultima), National Usage Program, Jasumbali & CWP program from Jan 2008 to Feb 2009• Handling Business as Usual: - Brief and liaise with agency for supporting ATL and BTL communications in terms of Print Ad, Billboard, POP &POS and to ensure all the materials needed are properly delivered as the timeline. Brief and liaise with agency for below the line communications such us Print Ad, Inflight video, Airport signage, Bi-montly newsletters, Welcome Pack, Direct Mail, magazine, newsletter, direct mail, flyer etc. Liaise with vendors on printing material, printing delivery, printing hick-ups, to ensure timely delivery.- Consolidate the media plan for every campaign, reconcile monthly media status booking and manage the billboard schedule for all card usage campaigns• Project HandledNational Usage Program:- Dine On Us (Print Ad, Billboard, POP).- Shop On Us with ACE/Index (Print Ad, Billboard, POP)- Citibank Travel Series (Print Ad, Billboard, POP)- Passport to Bali (Print Ad, Billboard, Newsletter, POP)- Lebaran On Us or Spend On Us (Print Ad, Adlips, Billboard, POP)Core Card:- Citi Gold Card : monthly Goldliving Newsletter, Direct Mails, Flyer Acquisition- Citi Platinum Card : Filler/Video, bi-monthly Wayfarer magazine, Direct Mails, Airport SignageAffluent Segment (Card & Banking) Marketing CommunicationImplement marketing strategy for:• Banking: Citigold (acquisition, portfolio and loyalty program), Platinum and Ultima from Nov 2006 to Jan 2008• Card: Citibank Platinum, Citibank Ultima and Garuda Indonesia Citibank Card from June 2005 to Jan 2008.• Year End Package 2007 & 2008 including Greeting Cards, Calendar and Diary• Supporting on Public Seminar and Ultima Lifestyle Event • Liaise and to follow up with Hotel and EO for event arrangement Project Handled:Banking - CitiGold (acquisition, portfolio, loyalty):