As a Product Operations Executive, I serve as the pivotal link between various departments within the organization, facilitating seamless collaboration and optimizing operational efficiency across the board. My role is multifaceted, encompassing strategic analysis, planning, and the implementation of innovative solutions to enhance the performance of our flagship SaaS product, iBooming. Working closely with cross-functional global teams, I drive continuous improvement initiatives to streamline internal workflows and elevate user experiences.I act as the primary liaison between departments, fostering communication and alignment to achieve overarching business objectives.Conducted a comprehensive analysis of internal workflows, user feedback, and market trends to identify areas for optimization and improvement within the iBooming platform.Identify bottlenecks and inefficiencies, and develop solutions to enhance productivity and reduce turnaround times.I regularly collaborate with the Product Manager and Development team to conceptualize, plan, and prioritize feature enhancements and platform updates.Translate user requirements and business needs into actionable recommendations for product development.Facilitate regular communication channels between departments, disseminating updates, insights, and best practices.

PT Tik Star Media Indonesia is a Start Up Company operating in the E-Commerce field that provides platform (iBooming) to match social media influencers with merchants through AI algorithms to promote brands and products efficiently on TikTok. As the team leader of Ads Specialist, I had the privileged of leading a dynamic team of four ads specialist, providing guidance, coaching, and support to maximize their individual and collective performance.Managed and optimized up to ten advertising accounts simultaneously, with a focus on achieving client goals, such as ROAS, conversion rate optimization, and budget efficiency.Created detailed ad campaign strategies, including budget allocation, ad copy, creatives, and ad schedule to optimize performance.Conducted in-depth analysis of ad campaign performance, tracking key performance indicators (KPIs) and utilizing data-driven insights to make real-time adjustments for improved results.Successfully increased conversion rates, return on ad spend (ROAS), and decreased cost per results for numerous clients.Nurtured strong client relationships, earning trust through transparency and exceptional service.

Responsible for creating a friendly, insightful, and helpful atmosphere for both APP/website users and social media audiences by composing delightful and effortless UX and marketing copies for the Indonesian region.At Snapask, besides having responsibilities for the Indonesian region’s copies, I also had the chance to learn and contribute to the UX research team by doing interviews and analyzing qualitative and quantitative research.

Responsible for writing articles for Indonesian Market and managed to produce pieces with high organic keywords and traffic that showed up on the first page of Google search. The attaches below are some of my writings