Capital equipment sales professional with 15 years of international experience in account management, regional sales and marketing and product management. Managed a sales support team whose joint achievements had led to exceeding region’s product marketshare goals and delivering ‘winning’ customers.Following a planned career break and current work position , I am now seeking to return to a commercial post. Currently l am also enrolled to a post graduate course with the Open University.
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Key Account Manager Uk & ScandinaviaEbara Precision Machinery Europe Jan 2008 - Mar 2013Livingston , United Kingdom• Penetrated new and existing accounts by beating competition through product evaluations and successful contract bidding process. • Managed sales projects with leading product marketing, product specialist and sales support team, with delivering timely and customized solutions to customers. • Built close and winning relationships with key decision makers, customer’s higher management and product end- users by meeting their current and future needs promptly.
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Product ManagerEdwards Jun 2004 - Oct 2007Crawley, United Kingdom• Managed and supported key account teams on implementing effective sales strategies and product positioning, resulting in superseding sales goals of US$5million of systems from a given customer in June06. • Sustained close customer relationships with Intel, IBM, Micron MTV, ST and other European and Asian Accounts to ensure timely sales presentation and proposals in closing a sales order. • Ensured integrated pumps and abatement systems in built had high technological value while increasing net profitability. Product roadmaps were closely aligned with customers and future market requirements. -
Regional Senior Sales/Product ManagerApplied Materials Mar 2001 - Nov 2002Singapore/Usa/Israel• Instrumental in achieving a track record sales of US$40 million a year of Applied Material’s imaging diagnostic equipment resulting in a marketshare gain of 0% to 40% across Asia region.• Cultivated excellent relationships with customers (ST Global, Infineon, Philips) purchasing, engineering management (Etch, Litho, Defectivity) and Applied Materials European and US offices.• Managed and developed a strategic sales support team whose joint achievements led to an increase in installed base by 30 equipments. • Sustained equipment of record title with major companies with conducting improvement and joint development programs. -
Regional Product Marketing EngineerApplied Materials Oct 1997 - Mar 2001Usa/Singapore/Israel• Sold region’s first Defect Review Scanning Electron Microscope equipment upon company’s new acquisition of this product group in Israel. • Penetrated these systems into all 8 accounts with winning demonstrations, evaluations and timely product presentations. • Acquired in-depth knowledge of strengths/weaknesses of Applied’s Electron product core technology and business strategy from extensive joint work with its key designer and R&D.
Devi Lastra Skills
Devi Lastra Education Details
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Bachelor Of Applied Science (Basc)
Frequently Asked Questions about Devi Lastra
What is Devi Lastra's role at the current company?
Devi Lastra's current role is Senior Technical Sales and Project Engineer.
What schools did Devi Lastra attend?
Devi Lastra attended Nanyang Technological University.
What skills is Devi Lastra known for?
Devi Lastra has skills like Product Marketing, Product Management, Product Life Cycle Management, Account Management, Sales Management, Business Strategy, Crm, Product Lifecycle Management, Management, Manufacturing, Sales Operations, Business Development.
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