Devi Lastra Email & Phone Number

Livingston, United Kingdom

• Penetrated new and existing accounts by beating competition through product evaluations and successful contract bidding process.
• Managed sales projects with leading product marketing, product specialist and sales support team, with delivering timely and customized solutions to customers.
• Built close and winning relationships with key decision makers, customer’s higher management and product end- users by meeting their current and future needs promptly.

Crawley, United Kingdom

• Managed and supported key account teams on implementing effective sales strategies and product positioning, resulting in superseding sales goals of US$5million of systems from a given customer in June06.
• Sustained close customer relationships with Intel, IBM, Micron MTV, ST and other European and Asian Accounts to ensure timely sales presentation and proposals in closing a sales order.
• Ensured integrated pumps and abatement systems in built had high technological value while increasing net profitability. Product roadmaps were closely aligned with customers and future market requirements.

Singapore/USA/Israel

• Instrumental in achieving a track record sales of US$40 million a year of Applied Material’s imaging diagnostic equipment resulting in a marketshare gain of 0% to 40% across Asia region.
• Cultivated excellent relationships with customers (ST Global, Infineon, Philips) purchasing, engineering management (Etch, Litho, Defectivity) and Applied Materials European and US offices.
• Managed and developed a strategic sales support team whose joint achievements led to an increase in installed base by 30 equipments.
• Sustained equipment of record title with major companies with conducting improvement and joint development programs.

USA/Singapore/Israel

• Sold region’s first Defect Review Scanning Electron Microscope equipment upon company’s new acquisition of this product group in Israel.
• Penetrated these systems into all 8 accounts with winning demonstrations, evaluations and timely product presentations.
• Acquired in-depth knowledge of strengths/weaknesses of Applied’s Electron product core technology and business strategy from extensive joint work with its key designer and R&D.