Currently handling internal and external communication for NEC. Roles and responsibility include:Handling marketing & communication for all business units at NEC India Conceptualizing and driving marketing campaigns for NEC solutions across verticals like hospitality, travel, retail, Government, Enterprise & EducationDriving online marketing for NEC in India including new media initiatives like social mediaWeb master of the NEC India website and SEO campaignsWorking closely with the Sales Teams on strategically planning for brand recall engagement platforms like customer & partner engagement campaigns, creating vertical based brochures, Press Releases, Case Studies, Customer Newsletters.Being developed as a knowledge repository for the organization across verticals likes public safety & security, Healthcare, education & retailDrive analyst relations to manage Gap identification, Market Research. Gaining information on Market Sizing, Key Market Dynamics, Market Share Movements, Vertical Markets, Competitor Dynamics/Analyst Reports Handling Public RelationsDriving growth through strategic partnerships.Organizing seminars and road shows with partners to give sales the necessary impetusMaintaining and updating company website and driving traffic to the websiteWorking closely with various ad & creative agencies for product promotional campaigns

Past Clients: Tripadvisor, Adobe Systems, Sopra Newell and Budge, eMR Technology Ventures , Comsat Max, Net4India, Toshiba, Oracle, Dell, Ericsson, Canon, Symantec, Juniper Networks, Net4, Business Software Alliance (BSA), VeriSign, Business Octane; External Communication: Roles and responsibilities:• Deliver on a pre decided PR mandate of a set of clients• Establish relevant relationships in the media fraternity to drive brand visibility and top of mind recall through coverage in publications & websites• Mentor and lead a team to ensure delivery on clients• Strengthen client relationships through conceptualizing and executing non media marketing campaigns for the client to help meet their communication objective• Conduct business development for the organization