Devika Chopra Email & Phone Number

Delhi, India

India

Bringing alive our mission to help the BeatO Family control diabetes under the guidance of experts and ensuring positive health outcomes. Bring together communication activities for all of BeatO's marketing initiatives including performance, website UI/UX- app and social media.

Delhi /Germany

Established a thriving luxury, handcrafted chocolate business in a highly competitive, price- sensitive market inspite of barriers in consumer knowledge, infrastructure and skilled staff. Led the development, planning and implementation of marketing plans and business development initiatives. Designed and managed the firms brand identity and branding strategy. Responsible for key activities – product development, business processes, sales, budget allocation and staff… Show more Established a thriving luxury, handcrafted chocolate business in a highly competitive, price- sensitive market inspite of barriers in consumer knowledge, infrastructure and skilled staff. Led the development, planning and implementation of marketing plans and business development initiatives. Designed and managed the firms brand identity and branding strategy. Responsible for key activities – product development, business processes, sales, budget allocation and staff training.Achievements- Increased sales & revenue quality- Increased brand visibility and awareness- Successful product launches- Nationwide media recognition- Successful strategic tie-ups - E-commerce/ partnerships- Technical collaboration with NGO's to support women empowerment Show less

London/ Bangkok

Envisioned and developed an elegant marketing & brand strategy for CASS - a sophisticated ‘new to world’ technology, which has been successfully implemented.*CASS- Competence Assurance System Services

Bangkok

Wrote appealing articles for publication and coordinated their release leading to great media attention for the school. Made a useful ready-reckoner guide for WCB through exhaustive data compilation of relevant media, groups and forums active in the field of web design, business and hobby courses. Developed online marketing communication strategies and informative web content that resulted in higher web traffic and generated student enquiries.

Delhi/Ncr

Led the market research exercise for super premium Brand Carlsberg Pilsner amongst its target group to understand lifestyle, attitude towards beer, consumption and purchase patterns. On the basis of the research results formulated marketing communication strategies and detailed consumer profiling

New Delhi

Solely responsible for the setup of a dedicated CRM cell. Maintained multi-level service quality, VIP guest handling, and control of customer feedback systems in addition to handling grievance and service recovery. Supervision and coordination between all operation departments. Led the training program for guest relations staff. Intensive customer research & guest feedback analysis using Six-Sigma tools to develop a unique personalization plan and build strong guest history… Show more Solely responsible for the setup of a dedicated CRM cell. Maintained multi-level service quality, VIP guest handling, and control of customer feedback systems in addition to handling grievance and service recovery. Supervision and coordination between all operation departments. Led the training program for guest relations staff. Intensive customer research & guest feedback analysis using Six-Sigma tools to develop a unique personalization plan and build strong guest history data.Achievements- Highest ranked CRM cell amongst 90 ITC hotels- Six Sigma green belt certified Show less

Delhi/Ncr

Carried out client servicing and copy writing for print, television and events of high-value accounts Nestle, Pepsi, Hero group

Pgdm- C ( Equivalent Of Mba In Marketing Communications), Marketing Communications - Brand Management & Advertising

- Brand Management & Advertising - Marketing tools- Media planning, Social media marketing, Market Research, PR - International exposure.

B.Com (H), Commerce, Economics, Accounting, Marketing

Activities and Societies: President Commerce Society, Dance Society, Hriday Shaan (social service) -Led a record-breaking fundraiser.

Commerce And Mathematics

Activities and Societies: Economics society, Green Brigade- environmental club, Editorial board