Devika Gupta

Devika Gupta Email and Phone Number

Market Access Leader | MBA, Global Payer Expertise, Commercial Strategy & Execution @ Merck
Devika Gupta's Location
Montclair, New Jersey, United States, United States
About Devika Gupta

Global and US market access and marketing executive with 25 years of pharma, consulting, and operations experience. I specialize in bringing innovations to patients from pipeline to launch and delivering on brand vision via focused market access strategy and execution. I enjoy leading high-performing teams with an entrepreneurial future-thinking mindset.I have diverse strategic experience across therapy areas and geographies:- Immunology, Rare Disease, Infectious Disease, Neuroscience, Opthalmology, Pain, CV, MS, Women’s Health and Diabetes- Multiple launches in US and Global markets with extensive knowledge of HTA systems- Experience in 3 Alliance JCC's- Precision medicine / diagnostics access strategy I am proficient in developing global market access strategy in close alignment with commercial objectives, including: Pipeline value optimization ensuring access considerations are incorporated into clinical development; Payer value proposition, launch execution and negotiation strategy; Pricing strategy; HEOR evidence generation support. My Commercial experience includes: US Commercial Model Innovation, Emerging Markets Marketing Strategy / P&L Lead, Product Marketing /Operations roles.I have served on multiple non-profit Executive Boards. I’m an active supporter of developing women leaders, DE&I and mentoring initiatives, and giving back to the community.

Devika Gupta's Current Company Details
Merck

Merck

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Market Access Leader | MBA, Global Payer Expertise, Commercial Strategy & Execution
Devika Gupta Work Experience Details
  • Merck
    Executive Director, Global Market Access, Immunology
    Merck Dec 2024 - Present
    Rahway, New Jersey, Us
    Lead team to optimize global market access and pricing strategies and develop payer value proposition aligned with evidence generation strategy, BD and precision medicine approach for Merck’s Immunology pipeline across TL1A, interleukin-2 (IL-2) protein and CD30L assets.
  • Merck
    Avp, Gmax Global Pharma (Interim); Executive Director, Gmax, Immunology
    Merck Apr 2024 - Nov 2024
    Rahway, New Jersey, Us
    • Led global market access team overseeing $7B Pharma portfolio, including Immunology, Infectious Disease, CV, Neuroscience, and Rare Disease pipeline, launch and inline assets.• Provided market access and pricing strategy leadership for multiple launches, HTA assessments, and payer negotiations.• Supported commercial BD assessments resulting in $1.3B Curon and $3B EyeBio acquisitions.• Guided enterprise-level strategic initiatives across Access, Commercial and R&D.• Coached, mentored and developed high-performing team of 16.
  • Merck
    Executive Director, Global Market Access, Hospital & Specialty
    Merck Oct 2021 - Mar 2024
    Rahway, New Jersey, Us
    • Led global market access team in developing strategies for Merck's Infectious Disease (HIV, Prevymis, Covid-19) & Immunology pipeline, launch and inline brands, resulting in >$5B revenue in 2023. Responsible for strategic plans to support value evidence, pricing and access for all molecules from Phase 2 through launch to lifecycle management, driving value demonstration to meet payer stakeholder needs.• Developed strategic access framework to align and communicate GMAx objectives and deliverables across the enterprise.• Collaborated with key stakeholders on HIV Gilead Alliance JCC.• Delivered access input into commercial BD assessments, resulting in $11B Prometheus acquisition.
  • Pfizer
    Senior Director/Team Lead, Global Market Access & Heor, Pain (Interim)
    Pfizer Mar 2021 - Oct 2021
    New York, New York, Us
    Led team of Market Access & HEOR strategists to develop and deliver global market access, pricing & HEOR strategies for specialty biologic pain launch. Responsible for launch access strategy, colleague development, resource prioritization, and Operating Plan.
  • Pfizer
    Director, Global Market Access, Pain Launch
    Pfizer Feb 2018 - Mar 2021
    New York, New York, Us
    Led global market access and pricing strategy for a specialty biologic launch with Eli Lilly Alliance partner. Drove payer insights and global market access strategy including the payer value proposition, pricing and reimbursement strategy, launch sequencing, HTA and evidence generation support, lifecycle strategy and competitive scenario planning.
  • Pfizer
    Director, Global Market Access, Neuroscience Pipeline
    Pfizer Jan 2016 - Feb 2018
    New York, New York, Us
    Led Global market access for Alzheimer’s and schizophrenia pipeline, including multiple BD assessments.
  • Pfizer
    Regional Market Access Lead, Em And Latam, Cv & Pain
    Pfizer Apr 2014 - Jan 2016
    New York, New York, Us
    Developed EM & LATAM Access Strategy across $1B portfolio of pain and CV brands (Eliquis). Led cross-functional team of country access and marketing leads to develop innovative access strategies.
  • Pfizer
    Commercial Brand Marketing Lead, Emerging Markets
    Pfizer May 2013 - Apr 2014
    New York, New York, Us
    Led global brand strategy and Global Commercial Operating Plan across 30+ Emerging Markets countries and managed P&L to drive OAB portfolio brand performance, resulting in strong performance and growth.
  • Pfizer
    Us Commercial Model Innovation Strategist
    Pfizer Oct 2012 - May 2013
    New York, New York, Us
    Drove innovative Health IT platform and cross-brand strategies for payers, medical group/IDNs, and patients based on payment and policy trends in the evolving U.S. and global healthcare systems.
  • Pfizer
    Senior Manager, Us Payer And Hcp Marketing, Women’S Health Launch
    Pfizer Aug 2009 - Oct 2012
    New York, New York, Us
    Led pricing, contracting and pull-through strategies for US launch (Commercial, Medicare, Medicaid, LTC) with national and regional payers and MG/IDN organized customers.Developed new HCP strategy and promotional campaign.
  • Campbell Alliance
    Associate Practice Executive, Managed Markets Practice
    Campbell Alliance Sep 2007 - Aug 2009
    Raleigh, North Carolina, Us
    Strategy consulting across multiple therapeutic areas and clients, covering access, marketing and launch strategy. Rare diseases, specialty therapeutics.
  • Johnson & Johnson Lifescan
    Brand Marketing Mba Intern
    Johnson & Johnson Lifescan Jun 2006 - Aug 2006
    New Brunswick, Nj, Us
  • Applied Materials
    Product Marketing Engineer
    Applied Materials Aug 2000 - Jun 2005
    Santa Clara, Ca, Us

Devika Gupta Skills

Product Marketing Pharmaceutical Industry Product Management Market Research Business Strategy Market Access Managed Care Strategy Biotechnology Pricing Cross Functional Team Leadership Healthcare Policy Pharmaceuticals Therapeutic Areas Investment Banking Finance Financial Analysis Banking Credit Risk Capital Markets Valuation Business Analysis Portfolio Management Credit Risk Management Corporate Finance Management Derivatives Credit Equities Risk Management Credit Analysis Fixed Income

Devika Gupta Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Mba
  • Massachusetts Institute Of Technology
    Massachusetts Institute Of Technology
    Chemical Engineering

Frequently Asked Questions about Devika Gupta

What company does Devika Gupta work for?

Devika Gupta works for Merck

What is Devika Gupta's role at the current company?

Devika Gupta's current role is Market Access Leader | MBA, Global Payer Expertise, Commercial Strategy & Execution.

What is Devika Gupta's email address?

Devika Gupta's email address is de****@****gan.com

What is Devika Gupta's direct phone number?

Devika Gupta's direct phone number is (212) 733*****

What schools did Devika Gupta attend?

Devika Gupta attended Northwestern University - Kellogg School Of Management, Massachusetts Institute Of Technology.

What skills is Devika Gupta known for?

Devika Gupta has skills like Product Marketing, Pharmaceutical Industry, Product Management, Market Research, Business Strategy, Market Access, Managed Care, Strategy, Biotechnology, Pricing, Cross Functional Team Leadership, Healthcare Policy.

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