Devika Blasi Email & Phone Number

United States

Athletic Gear hand designed and created for specific market. Manage all functions from concept to product launch. Oversee product design, market research, and sales channels. Create experiential point of sales in conjunction with events.Introducing the Vertical Trainer Men's Jogger Pants, the ultimate solution for those who have struggled to find pants.

Carlsbad, California

Overseeing the Marketing, Events and Communications Departments. Manage the creation and organization of internal sales materials, including presentations, brochures, POS, and event signage to bolster the sales team, company events, and enhance overall brand visibility.Collect and analyze data and metrics from marketing expenditures.Supervise the company's.

Hired to plan and manage various large scale exhibits – up to 10,000 sq. ft. - and smaller events and tradeshows for multiple internal clients as part of the Exhibit Center of Excellence Team. Specializing in collaboration with multiple stakeholders across several business units to ensure successful execution of commercial tradeshows and ancillary events..

Yorba Linda, California

• Manager of Events and CongressesHired to manage large scale global events. To include but not limited to Commercial Trade Shows, VIP Events, Sales Meetings and Educational Symposiums.Commercial Event Management.
• Liaison with Professional Associations for Corporate Sponsorships. Negotiate sponsorship packages. Member of Exhibitor Advisory Committee for major associations. Work closely with US and International Product Managers.
• Manage Associate Tradeshow Manger. Develop MBO’s and review on a quarterly and yearly basis to ensure professional and personal growth.
• Marketing Communications: Assist in creation/design, editing, and copywriting of marketing materials including newsletters, collateral and trade show graphics.

Carlsbad, CA

Hired to oversee Global Commercial Trade Show Program and full scale Global Company Events. Serve as key contact for Subsidiary and Distributor markets as well as North America, Latin America, APR and EMEA for Corporate Guideline and standards regarding trade events. Present priorities, strategies and expectations to Vice President(s) of Global Marketing.

Denver, CO

• Director of Consultant Conferences and PublicationsHired to facilitate regional conferences and to serve as in-house staff editor for membership newsletter.Event Management
• Planned and managed on site all aspects of five regional conferences each year including: show prospectus, strategy, promotions and agenda within budgetary limits. On site management.Editor – Monitor, IMCA Membership.
• Seeing each issue through to print and distribution → Selected topic specific expert committees to produce each issue within strict print deadlines → Proofread, edited and reviewed written submissions. → Authored.

Colorado Springs, Colorado Area

• Event and Project Coordinator for PRCA Properties, Inc. Hired to manage special events, liaison with National Sponsors, oversee athlete sponsorship program and to act at Daily Operations Manager for the Association’s.
• Managed all planning and logistical aspects of the annual National Convention & Trade Show in Las Vegas in conjunction with the National Finals Rodeo as well as on site management.
• Communication with Corporate Sponsors including Dodge, Coors, Coke, Las Vegas Events. Facilitated event and athlete sponsorship programs. Event Marketing
• Assisted PRCA’s publication in regards to Sponsor advertising and notices
• Assisted Licensing Department with product design and marketing.Daily Operations Manager – Justin Cowboy Crisis Fund.
• Managed accounting functions including donations, disbursement and correspondence with donors and fund recipients,. Participation in fund-raising activities. Bi-annual presentations to the Board of Directors.

Executive Scholar, Marketing And Sales Management

Certification Program, Image Consulting

Certificate, French Studies

Liberal Arts