Devika D. Email & Phone Number

Pune Area, India

WHOM I WORK WITH: I am working as Digital Marketing Manager at Vmobify. I am responsible for engaging a brand with customers or clients via the digital space, aiming to establish and manage the online presence.WHAT I DO:• Creating strategies to increase online traffic to the organization’s website• Tracking the conversions and improving the percentages and numbers• Planning digital marketing campaigns, including web, SEO/SEM, email and social media.• Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness• Improving the user experience on the company’s website (Includes design, content and usability)• Collecting and Evaluating customer feedback data • Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them• Measuring and reporting on the performance of all digital marketing campaigns• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Identify trends and insights, and optimize spend and performance based on the insights• Brainstorm new and creative growth strategies• Plan, execute, and measure experiments and conversion tests• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

WHOM I WORK WITH: I was working as Digital Marketing Executive at IBN Technology. I was responsible for engaging a brand with customers or clients via the digital space, aiming to establish and manage the online presence.WHAT I DO:Some of my role responsibilities were list below:• LinkedIn Lead Generation for B2B community from various industry verticals.• On-Page Optimization like creation of Meta tags, Site Analysis – Canonical issues, Sitemap, Robots.txt, Keyword Analysis, Google Analysis Account, and Google Webmaster Tools.• Creation of Audit reports, SEO planner, Website presence in different Search Engines, Creating competitor analysis reports, rank reports.• All OFF-PAGE optimization for promotion of a websites such as Directory Submission (One way Link exchange and Three Way Link exchange), Articles Submission, Press Release, Blog Submission, Forum Posting etc.• Develop and maintain social media profiles on Twitter, Facebook, Google+ and LinkedIn and more.• Drive traffic to websites using a variety of methods & Improve search-engine rankings.• Ensure content appears high on search rankings.• Develop density of desired keyword on page.• Research popularity of sites linking to page by using Google Analytics.• Establish an effective presence on social media sites.• Monitor a company’s online reputation.

Pune

I was working as Digital Marketing Manager at Optimized Infotech. Here I was working both individually and handling team (4 team) for execution of projects.Some of my role responsibilities are list below:• Plan, recommend, prepare and oversee digital marketing strategies for Search Engine Optimization & Social media marketing.• Ensure a high quality and consistent service delivery across the whole digital marketing team, with a rigorous approach to managing work schedules, reporting and managing change• Design, build and maintain our social media presence of clients and organization.• Measuring KPI matrix report performance of all digital marketing campaigns.• Share your experience and knowledge by coaching and developing your team• Identify trends and insights, and optimize performance based on the insights• Brainstorm new and creative growth strategies for team.• Plan, execute, and measure experiments and conversion tests• Collaborate with internal teams to create landing pages and optimize user experience• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points• Evaluate emerging technologies.• Build, lead and Collaborate with team of digital specialists and freelancers, agencies and other vendor partners.• Deliver weekly, monthly and quarterly reporting on all digital marketing activities

Pune Area, India

While working as a Digital Marketing Executive I had learned most of aspects of SEO & SMO. On this designation my role and job responsibilities are listed below:> Technical SEO Website Analysis: Generating website analysis reports using tools like Google Analytics & Webmaster Tool and giving recommendations such as 301 redirects, canonical issues, fixing broken links and creating & submitting robots.txt and sitemaps on various search engines.> On Page Optimization  Keyword Research On-Page Optimization Keyword Analysis> Off Page Optimization  Link Building  Link Building ReportingSMO:> Social Media platform as Facebook; Twitter; Google+; Pinterest; Tumblr and more.> Social Sharing and Social media marketing> Paid campaigns for increasing brand awareness in short period of time.

Bachelor Of Engineering (B.E.), Information Technology

During curriculum of completing engineering course I have learned various software technologies and web technologies. Advance technologies.

Diploma, Information Technology

It was a 3 years Diploma in Information Technology. Various technologies were part of our curriculum. During my curriculum I have learned.

Secondary School Certificate

I was a athlete from my School & HVPM's Amravati. I had played a State Level Competitions during my schooling times. Also had won medals.