Devika (Dee) Gupta

Devika (Dee) Gupta Email and Phone Number

Lead Product Designer @ Wayfair | Masters in Human Factors @ Wayfair
United States
Devika (Dee) Gupta's Location
United States, United States
Devika (Dee) Gupta's Contact Details

Devika (Dee) Gupta work email

Devika (Dee) Gupta personal email

Devika (Dee) Gupta phone numbers

About Devika (Dee) Gupta

As a Product Designer Lead at Wayfair, I am committed to designing experiences and flows that meet user needs and achieve business goals. I have designed for facets of the e-commerce experience such as user generated content, browsing, SEO, ad to site landing experiences and the cart/checkout process. I have also had the wonderful opportunity to manage a few enthusiastic design interns which has been very rewarding! Coming from a strong background in business and psychology enables me to better understand the needs and motivations of both the users and the stakeholders. I also completed a Master of Science in Human Factors and Information Design from Bentley University, where I learned how to apply design thinking principles and multiple user research methods to create informed and accessible designs. I have worked with agile teams in various domains, such as healthcare and e-commerce, and contributed to multiple projects that increased user retention, engagement, and revenue, using data-driven insights and iterative prototyping. I aspire to keep making experiences accessible and usable for people with disabilities, and to explore the impacts of culture and emotion on design solutions.

Devika (Dee) Gupta's Current Company Details
Wayfair

Wayfair

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Lead Product Designer @ Wayfair | Masters in Human Factors
United States
Website:
wayfair.com
Employees:
12209
Devika (Dee) Gupta Work Experience Details
  • Wayfair
    Wayfair
    United States
  • Wayfair
    Product Designer, Lead
    Wayfair Mar 2022 - Present
    Boston, Ma, Us
  • Wayfair
    Product Designer
    Wayfair Sep 2019 - Mar 2022
    Boston, Ma, Us
  • Cvs Health
    User Experience Designer / Consultant
    Cvs Health Oct 2018 - Aug 2019
    Woonsocket, Ri, Us
    • Working with two agile teams within Specialty pharmacy to conduct discovery user research via moderated interviews.• Creating personas and journey maps to identify the user, their needs and pain points. • Using design thinking principals to create informed designs for these users. • Testing and validating design and business decisions to align with user needs. • Analyzing and sharing user insights across teams and business stakeholders.
  • Equations, Llc
    User Experience Designer
    Equations, Llc Aug 2018 - Oct 2018
    Wakefield, Massachusetts, Us
  • Bentley University
    Graduate Student Assistant
    Bentley University Aug 2015 - May 2018
    Waltham, Massachusetts, Us
    • Collaborate with advisors on special projects for international students to boost community building• Handle various immigration procedures and systems for the office• Execute various informational presentations for students.• Provide assistance to students over the phone and through walk ins.
  • Bentley University
    Resident Assistant
    Bentley University Jan 2014 - Apr 2016
    Waltham, Massachusetts, Us
    • Mentoring and advising a group of 20 freshmen college residents.• Managing administrative tasks and enforcing college policies. • Budgeting and scheduling student activities throughout the semester.• Developing and conducting programs on diversity, social, behavioral, personal and academic topics.• Designing and using creative means of aggressive advertising to attract large percentage of students to these programs.
  • Studentuniverse
    Business Development And Bilingual Marketing Intern
    Studentuniverse May 2015 - Aug 2015
    Waltham, Ma, Us
    • Designed and implemented a marketing campaign by myself, reporting directly to the Market Development Manager.• Wrote blogs for the company website, one of which performed 386% better than average.• Revised the company landing page to be more appealing to the Indian culture. • Created advertising promotions using Twitter and Facebook.• Developed and grew partnerships with organizations within and outside the US.• Designed company promotional collateral for student events.
  • Maruti Suzuki India Limited
    Marketing And Sales Intern
    Maruti Suzuki India Limited May 2014 - Aug 2014
    New Delhi, Delhi, In
    • Planned and executed the market research for a new car model launch.• Gained an understanding into an untapped customer base. Devised marketing and advertising strategies on these research findings.• Secured the sale of two cars by understanding customer needs, following up with customers and negotiating terms to an agreement and closing the best possible deals.• Analyzed exit interviews and generated reports on the causes of high turnover rates within the company.• Collaborated with HR department to devise and strengthen the retention strategy.
  • Noble Publication
    Advertising Intern
    Noble Publication May 2014 - Aug 2014
    • Researched on client and competitor advertising techniques and assisted in the development of campaigns plans.• Analyzed return on investment for marketing activities for given client.• Actively interacted with target customers through code calling in order to understand the market.• Actively contributed suggestions to the design process of creating the advertisements.

Devika (Dee) Gupta Skills

Market Research Management Sales Event Management Social Media Customer Service Leadership Teamwork Public Speaking Event Planning Time Management Social Networking Public Relations Negotiation Photoshop Html Windows Advertising Spss Creative Writing Organizational Development Business Planning Team Building

Devika (Dee) Gupta Education Details

  • Bentley University - Mccallum Graduate School Of Business
    Bentley University - Mccallum Graduate School Of Business
    Human Factors And Information Design
  • Bentley University
    Bentley University
    General
  • Bond University
    Bond University
    General
  • Singapore International School, Mumbai
    Singapore International School, Mumbai
    Business/Managerial Economics

Frequently Asked Questions about Devika (Dee) Gupta

What company does Devika (Dee) Gupta work for?

Devika (Dee) Gupta works for Wayfair

What is Devika (Dee) Gupta's role at the current company?

Devika (Dee) Gupta's current role is Lead Product Designer @ Wayfair | Masters in Human Factors.

What is Devika (Dee) Gupta's email address?

Devika (Dee) Gupta's email address is gu****@****ley.edu

What is Devika (Dee) Gupta's direct phone number?

Devika (Dee) Gupta's direct phone number is +178177*****

What schools did Devika (Dee) Gupta attend?

Devika (Dee) Gupta attended Bentley University - Mccallum Graduate School Of Business, Bentley University, Bond University, Singapore International School, Mumbai.

What are some of Devika (Dee) Gupta's interests?

Devika (Dee) Gupta has interest in Children, Economic Empowerment, Education, Poverty Alleviation, Human Rights, Animal Welfare.

What skills is Devika (Dee) Gupta known for?

Devika (Dee) Gupta has skills like Market Research, Management, Sales, Event Management, Social Media, Customer Service, Leadership, Teamwork, Public Speaking, Event Planning, Time Management, Social Networking.

Who are Devika (Dee) Gupta's colleagues?

Devika (Dee) Gupta's colleagues are Mathieu B., Daniel Duchatellier, Sophia Chiaramida, Utkarsh Srivastava, Jessica Masser, Anant Shah, Ezequiel Bedolla.

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