Devika (Dee) Gupta Email & Phone Number

United States

Boston, MA, US

Boston, MA, US

Woonsocket, RI, US

• Working with two agile teams within Specialty pharmacy to conduct discovery user research via moderated interviews.
• Creating personas and journey maps to identify the user, their needs and pain points.
• Using design thinking principals to create informed designs for these users.
• Testing and validating design and business decisions to align with user needs.
• Analyzing and sharing user insights across teams and business stakeholders.

Wakefield, Massachusetts, US

Waltham, Massachusetts, US

• Collaborate with advisors on special projects for international students to boost community building
• Handle various immigration procedures and systems for the office
• Execute various informational presentations for students.
• Provide assistance to students over the phone and through walk ins.

Waltham, Massachusetts, US

• Mentoring and advising a group of 20 freshmen college residents.
• Managing administrative tasks and enforcing college policies.
• Budgeting and scheduling student activities throughout the semester.
• Developing and conducting programs on diversity, social, behavioral, personal and academic topics.
• Designing and using creative means of aggressive advertising to attract large percentage of students to these programs.

Waltham, MA, US

• Designed and implemented a marketing campaign by myself, reporting directly to the Market Development Manager.
• Wrote blogs for the company website, one of which performed 386% better than average.
• Revised the company landing page to be more appealing to the Indian culture.
• Created advertising promotions using Twitter and Facebook.
• Developed and grew partnerships with organizations within and outside the US.
• Designed company promotional collateral for student events.

New Delhi, Delhi, IN

• Planned and executed the market research for a new car model launch.
• Gained an understanding into an untapped customer base. Devised marketing and advertising strategies on these research findings.
• Secured the sale of two cars by understanding customer needs, following up with customers and negotiating terms to an agreement and closing the best possible deals.
• Analyzed exit interviews and generated reports on the causes of high turnover rates within the company.
• Collaborated with HR department to devise and strengthen the retention strategy.

• Researched on client and competitor advertising techniques and assisted in the development of campaigns plans.
• Analyzed return on investment for marketing activities for given client.
• Actively interacted with target customers through code calling in order to understand the market.
• Actively contributed suggestions to the design process of creating the advertisements.

Masters Of Science, Human Factors And Information Design

Bachelor Of Science (B.S.), Business Administration And Management, General

Study Abroad, Marketing/Marketing Management, General

International Bacculareatte, Business/Managerial Economics