Passionate about food, people, and culture, I'm a brand designer based in Georgia, USA, with 6+ years of global experience. Specializing in consumer-facing and lifestyle brands, my expertise lies in brand strategy, research, identity design, and copywriting.I've led diverse design projects, collaborated with teams, and facilitated client workshops to drive innovation and foster creativity within organizations. Advocating for the power of storytelling, my design approach blends an anthropological and systems thinking lens, prioritizing sustainability in every innovation. Born and raised in Muscat, Oman, my Indian diaspora identity influences my work to be inclusive and thoughtful. Currently, I am completing my M.A. in Design Management from SCAD (Savannah College of Art and Design.)
Freelance
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Brand Designer And ConsultantFreelanceNew York, Ny, Us
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Brand Designer & ConsultantFreelance Jul 2021 - Present
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Senior Visual Designer (Brand)Pink Harvest Farms Jun 2020 - Jul 2021 -
Graphic DesignerGourmet Investments Pvt. Ltd. Oct 2019 - Jun 2020As their in-house designer part of the marketing team, my role was one that involved conceptualizing and developing design briefs based on the marketing and sales requirement, coming up with campaigns conceptually and ensuring the design work nails the brief and is executed with justice to the brief. -
Graphic DesignerAnalogy Design Apr 2018 - Aug 2019Converted to be a full-time graphic designer at Analogy. I am part of a wide range of projects and working across many disciplines. While a large part of my work involved my specialisation: brand strategy, brand identity, graphics & illustration, publication design, packaging, I do focus on design tasks like concept generation, brainstorming, prototyping, workshops & sprints, etc. Some of the client projects I've worked on are: Flipkart, Amazon.in, MCG (Mysuru Consulting Group), Nio, Kalybr, Agnisumukh and also was responsible for rebranding Artifact Design to Analogy. -
Graphic Design InternAnalogy Design Dec 2017 - Apr 2018Rejoined Artifact Design-now Analogy-to be a part of their Graphic Design team. We did a wide range of projects many I got to be a part of, from the big clients and experimental projects my work mostly consisted of illustration, brand strategy, brand identity, packaging, publication and layouts. Some of the client projects I worked on were: Flipkart, Amazon.in, MCG (Mysuru Consulting Group), Agnisumukh and also some in-house graphic design work like social media posts.
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Content Writer (Canvas)Scoopwhoop Media Pvt. Ltd. Sep 2016 - Aug 2017Worked with an editor remotely for ScoopWhoop Canva as their features writer based out of Pune. Two articles a week, the topics were youth-centric and current affair driven. Helped me articulate better and improved my overall writing and command over the language. -
Graphic Design InternAnalogy Design May 2016 - Jul 2016Got first-hand experience working on live projects, focus mainly on creating illustration and packaging for well-known brands like Amazon.in, Stuffcool and Marvel.
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Features WriterGulf News May 2016 - Jun 2016As the Special Features Writer for Tabloid- the entertainment and media section of Gulf News, I was given the opportunity to report various events and restaurants and write about the same. Based on trends and user research I was responsible to develop and write new stories and sometimes press releases for the paper. These tasks often demanded intensive primary (field) and secondary (online) research and helped me grow and understand the different styles of journalism and writing. -
Content WriterGrouplee Feb 2015 - Jul 2015Worked remotely for this fashion and apparel company as a content writer. I developed and wrote fashion stories and blog posts for the company. -
Features WriterUnited Media Services (Ums) May 2014 - Jun 2014As a Features Writer for The Woman Magazine, Oman I was given the opportunity to report for some events as well as explore and write interesting content that was especially for women. A fruitful and enjoyable experience, this internship opened the doors for a creative career in writing, design and fashion.
Devika Menon Education Details
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Design Research, Trend Forecasting, Brand Strategy -
Branding -
Indian School Al GhubraBusiness/Commerce, General
Frequently Asked Questions about Devika Menon
What company does Devika Menon work for?
Devika Menon works for Freelance
What is Devika Menon's role at the current company?
Devika Menon's current role is Brand Designer and Consultant.
What schools did Devika Menon attend?
Devika Menon attended Savannah College Of Art And Design, Symbiosis International University, Indian School Al Ghubra.
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Devika Menon
Brooklyn, Ny3publicrelay.com, publicrelay.com, syneoshealth.com -
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